Head of Performance Creative

AtlasBrands; California; Remote; USD 250,000 - 400,000; Full time

Job summary

AtlasBrands is seeking a Head of Performance Creative (Meta) to own our primary growth channel and lead end-to-end Meta strategy. You will manage creative pods and align media buying to scale revenue while preserving unit economics.

As a world-class performance creative lead, study market trends, craft high-converting hooks, build AI-driven dashboards, and recruit top talent. Remote-first with overlapping US EST hours.

Qualifications

• Proven ability to scale DTC brands with large Meta ad spends (>$100K/day).
• Direct-response mastery with in-trenches market analysis and creative ideation.
• Operational resilience in high-risk verticals, resolving policy flags and ad rejections.
• High-tempo work ethic (50+ hrs/wk) and leadership across a performance team.
• Full channel ownership and execution with fast, autonomous decision-making.
• AI-driven automation for data workflows, dashboards, and optimization.

Responsibilities

• Audit and onboard accounts, fully assume Meta decision-making including budgets, launches, and creative.
• Execute growth targets for existing brands and establish rapid-scale launch protocols for new brands.
• Shift brands from break-even to profitable milestones through retention and margin optimization.
• Troubleshoot ad rejections and account health issues; implement redundant account architecture.
• Design and staff pods; ensure top-tier talent leads creative direction end-to-end.
• Build AI-driven dashboards tracking spend, CAC, payback, and creative win/rejection metrics.

Skills

High ad spend

Direct response

Ownership mindset

AI automation

Policy & risk

Lead by example

Tools

Claude

GPTs

Job description

Role Objective

AtlasBrands is looking for a Head of Performance Creative (Meta) to serve as the \"CEO\" of our primary acquisition channel. Because Meta represents 100% of our customer growth, you will take complete, end-to-end ownership of the channel and leading with an obsessive, direct-response creative strategy while cross-functionally overseeing media buying execution.

You are a world-class performance creative lead who stays deeply in the trenches, studying market trends and competitor ads to craft high-converting hooks and concepts. Your core objective is to build and scale a pod-based creative department that powers rapid revenue expansion while maintaining strict unit economics, total account stability, and proactive resolution of ad rejections and account risk across high-risk verticals (e.g., supplements). Operating as a strategic player-coach, you will transition current lead oversight, build custom tracking dashboards, and recruit an A-player team that executes with speed and autonomy.

What You’ll Do

• Channel Onboarding & Transition: Audit active ad accounts, creative pipelines, and team members to deliver a clear execution plan. Fully assume Meta decision-making (budgets, launches, creative) and seamlessly transition the incumbent lead into a dedicated Creative Strategist role.
• Brand Scaling Systems: Execute staged growth targets for existing brands at first-rebill break-even or better. Establish a standardized launch protocol for new brands to reach scale rapidly while maintaining a near-perfect success rate.
• Retention & Margin Optimization: Shift brands from first-rebill break-even to first-purchase break-even as they mature, sustaining performance month-over-month. Proactively flag risks ahead of time with actionable recovery plans.
• Ad Rejection & Account Health Management: Rapidly troubleshoot and resolve ad rejections, policy flags, and disablements inherent to high-risk verticals (e.g., supplements). Set up and manage redundant account architecture (backup BMs, ad accounts, payment methods) to guarantee zero downtime and keep spend scaling uninterrupted.
• Pod Architecture & Department Building: Grade current team members and design final pod structures. Fully staff every pod with top-tier talent so strategists own creative direction end-to-end.
• Analytics & AI Operations: Build custom AI-driven live dashboards (using Claude) tracking spend, acquisition costs, payback periods, creative win rates, and rejection rates. Lead concise weekly executive syncs that require zero prep from leadership.

Required Skills And Qualifications

• Proven $100K+/Day Scale: Track record taking DTC brands to aggressive scale, directly responsible for managing $100K+ daily Meta ad spend across catalog depth (6–10+ distinct SKUs).
• Direct-Response Mastery & In-the-Trenches Mindset: Obsessed with studying winning market trends, analyzing competitor ads, and turning consumer psychology into high-velocity creative concepts.
• Operational Resilience in High-Risk Verticals: Hands-on experience resolving policy flags, ad rejections, and account risks in supplement/health categories while keeping spend live via backup account infrastructure.
• High-Tempo Work Ethic (50+ Hrs/Wk): Hyper-ambitious operator who thrives under high pressure, brings a history of 50+ hour work weeks, and wants to grind alongside an elite team pushing toward 9 figures.
• Full Channel Ownership & Execution: Operates as a true \"CEO of Meta\"—building A-player creative pods, overseeing media buying alignment, and executing with extreme speed and autonomy.
• AI-Driven Automation: Leverages modern LLMs (Claude, GPTs) and automated data workflows to streamline creative analysis, build tracking dashboards, and scale output.

Working Hours & Culture

• Role Timeline: Full-time leadership hire.
• Async-First: Global, remote-first team setup requiring core daily overlap with US EST business hours for team syncs and cross-functional alignment.