Head of Paid Media @ DTC Telehealth Startup

Righthandtalent; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

An innovative startup in the healthcare sector is seeking a Head of Paid Media to lead their marketing efforts. This role offers the opportunity to manage a substantial budget and drive growth through creative and data-driven strategies. As a key player in a rapidly expanding company, you'll influence marketing decisions that aim to reach millions of customers by 2028. If you're passionate about revolutionizing healthcare marketing and have a proven track record in performance marketing, this is the perfect role for you.

Benefits

PTO (≥2 weeks/year)

Fully distributed team worldwide

Medical insurance

Wellness Budget for gym memberships

Qualifications

• 5+ years of experience in scaling DTC brands on Meta.
• Proven ability to manage $2M+ monthly ad spend with measurable results.

Responsibilities

• Oversee entire paid acquisition strategy and manage a $2M+ Meta budget.
• Continuously optimize campaigns and audiences to maximize ROAS.

Skills

Meta Advertising

Google Ads Management

Data Analysis

Creative Development

Budget Management

Job description

Head of Paid Media @ DTC Telehealth Startup

Join to apply for the Head of Paid Media @ DTC Telehealth Startup role at Right Hand Talent

Our client is a direct-to-patient clinic for busy families in Middle America aiming for healthier weights. Their initial brand targets busy larger individuals seeking straightforward solutions, while the newer brand focuses on strong women in their prime seeking sustainable health improvements. They utilize affordable, effective weight loss medications to address urgent healthcare needs and aspire to be their customers' lifelong healthcare provider, expanding into hormonal health, mental health, longevity, and primary care.

GLP-1 medications represent a major breakthrough, currently experiencing rapid changes that will reshape healthcare patient flows and cash streams. Their mission is to accelerate the global adoption of GLP-1 medications among busy families to combat obesity worldwide, with the goal of becoming the leading consumer healthcare brand globally.

They’ve grown >1000x since Aug 2021, >200x since Aug 2022, >20x since Aug 2023. They recently surpassed $XXM ARR, have been cashflow positive for 21 months, and are close to XX,XXX active subscribers with high NPS. Most growth has been through their initial brand; the new brand's growth is the primary focus for the Head of Paid Media. As a young startup, they are just getting started—this is Day 1 with much ahead.

Position Overview:

Ready to revolutionize healthcare marketing with a transformative brand?

They are building a world-class team and seek an exceptional leader to drive their next growth phase. As Head of Paid Media, you will oversee their entire paid acquisition strategy, managing a $2M+ monthly Meta budget and a comprehensive Google Ads portfolio to meet aggressive growth targets. This role involves more than campaign management—it's about creating a performance marketing powerhouse that delivers exceptional results at scale.

The ideal candidate combines data and creativity, working closely with their Creative Lead to develop engaging, conversion-driven assets. A deep understanding of Meta's algorithm and audience architecture will help identify missed opportunities, while expertise in Google Ads will ensure dominance across digital channels.

This role is a strategic voice in leadership, influencing decisions to help reach their goal of serving 10 million customers by 2028. They seek a media maverick with analytical rigor and creative intuition, capable of translating complex data into straightforward, impactful decisions. It is a full-time remote position with competitive compensation, reporting directly to the Head of Growth and collaborating closely with the CEO.

Key Responsibilities:

1. Own the Meta ads ecosystem
2. Take the reins: Fully manage the $2M+ monthly Meta budget, enabling the Head of Growth to focus on strategic initiatives.
3. Scale strategically: Identify opportunities to increase spend while maintaining or improving profitability.
4. Build a fortress: Develop a resilient Business Manager and ad account structure to protect against platform volatility.
5. Drive performance: Continuously optimize campaigns, audiences, and creative strategies to maximize ROAS.
6. Own Google Ads strategy
7. Lead the charge: Take full ownership of Google Ads accounts, optimizing campaigns across search, display, and video.
8. Leverage insights: Use Meta insights to enhance Google performance, creating a dual-engine growth approach.
9. Create seamless journeys: Align messaging and targeting across platforms for a unified customer experience.

Near Future Focus:

1. Develop Growth Blueprint: Create and execute a media strategy to reach 2028 customer goals.
2. Innovate Creatively: Collaborate with Creative Lead on breakthrough ad concepts combining data and creativity.
3. Expand Horizons:
4. Explore new platforms: Identify emerging channels with growth potential.
5. Test and validate: Implement rapid testing to validate new channels efficiently.
6. Diversify acquisition: Build a resilient, diversified media mix to maximize growth and reduce dependency.

Qualifications:

Must Have:

• Proven Performance: Managed $2M+ monthly ad spend successfully, with measurable results and ability to break performance ceilings.
• Meta Expertise: 5+ years scaling DTC brands on Meta with seven-figure monthly spends and strong ROAS.
• Google Ads Skills: 4+ years managing search, display, and video campaigns with impactful growth results.
• Budget Management: Experience forecasting, pacing, and optimizing multi-million dollar budgets.
• Creative & Strategic Balance: Ability to develop high-performing ad concepts and systematic testing frameworks.
• Scale-up Experience: Successfully scaled brands rapidly, maintaining or improving performance metrics.
• Industry Experience: Background in consumer sectors relevant to healthcare or similar fields.

Nice to Have:

• Healthcare Marketing: Experience with GLP-1 medications, weight management, or telehealth marketing, including compliance considerations.
• Attribution Skills: Expertise in advanced attribution models and media mix modeling.
• Leadership: Ability to communicate complex metrics compellingly to leadership and investors.
• Team Building: Experience mentoring and developing paid media teams.
• Competitive Edge: Constant monitoring of industry trends and opportunities for competitive advantage.

What They Offer:

• Vacation: PTO (≥2 weeks/year)
• Remote: Fully distributed team worldwide
• Healthcare: Medical insurance
• Wellness Budget: For gym memberships, health apps
• Culture: Opportunity to shape early-stage company culture