Marketing Analyst

Ophelia Health, Inc.; United States; Remote; USD 85,000 - 95,000; Full time

Job summary

An innovative healthcare startup is seeking a Marketing Analyst to drive business growth through data analysis and strategic insights. This role involves collaborating with cross-functional teams to optimize customer acquisition and enhance engagement. You'll track marketing campaign effectiveness, analyze customer behavior, and provide actionable recommendations to improve marketing initiatives. This position offers a unique opportunity to contribute to a mission-driven company that is transforming opioid use disorder treatment. Join a dynamic team and help shape the future of healthcare while enjoying the flexibility of remote work and a comprehensive benefits package.

Benefits

Remote work anywhere in the United States

Competitive medical, vision, and health insurance

20 days of PTO per year

10 company holidays

$950 Work From Home Stipend

401k Contribution Platform

Life insurance

Short and long-term disability

Financial wellness programs

Virtual primary care

Qualifications

• 3+ years of experience in growth and marketing analysis in DTC brands.
• Proficiency in SQL and data visualization tools like Looker.

Responsibilities

• Track and evaluate marketing campaign effectiveness across channels.
• Analyze customer behavior to improve targeting and personalization.

Skills

Data Analysis

Marketing Strategy

Customer Segmentation

Problem-Solving

Statistical Analysis

A/B Testing

Education

Bachelor’s degree in Business/Marketing

Bachelor’s degree in Economics

Bachelor’s degree in Data Science

Bachelor’s degree in Statistics

Tools

SQL

Looker

Google Ads

Meta Ads

Job description

Are you looking for a role in a company that's solving one of the greatest challenges of our lifetime? Ophelia helps people end their opioid use and restore their quality of life with respect for their time and dignity. Our mission is to make evidence-based treatments for opioid use disorder (OUD) accessible to everyone... and we're looking to bring more people onto our team to help us achieve it.

Ophelia is a venture-backed, healthcare startup that helps individuals with OUD by providing FDA-approved medication and clinical care through a telehealth platform. Our approach is discreet, convenient, and affordable. We've been successfully operating in 14 states for almost four years and we're excited to continue our growth. We are a team of doctors, scientists, startup veterans, and White House advisors, backed by leading technology and healthcare investors working to re-imagine and re-build OUD treatment in America.

The Role

As a Marketing Analyst, you will play a critical role in driving business growth by analyzing data, identifying trends, and delivering insights that inform strategic decisions. You will collaborate with cross-functional teams, including product and data analytic teams, to optimize customer acquisition, retention, and revenue generation. As a Marketing Analyst, your insights will help drive targeted marketing strategies, improve the patient experience, and enhance customer engagement through data-driven decision making.

The marketing team is a small, but critically important piece of the business. This role will be collaborative and will work closely with both Growth and Content Marketing, to help better understand what resonates with patients. We have weekly touchbases to review prior week performance and consistent one on one meetings to help with professional development.

Key Responsibilities:

• Tracks and evaluates the effectiveness of marketing campaigns across channels (paid media, email, social, etc.), providing insights to optimize ROI
• Analyzes customer behavior, demographics, and preferences to improve targeting and personalization strategies
• Develop and maintain dashboards and reports to track key performance metrics (KPIs)
• Conduct A/B tests and other experiments to optimize marketing initiatives
• Collaborate with Operations and Product teams to design and evaluate growth strategies
• Use statistical analysis and data modeling to identify patterns and predict future trends
• Provide actionable insights and recommendations to enhance customer acquisition, engagement, and retention
• Monitor and report on the effectiveness of growth strategies and campaigns
• Identifies industry trends, competitor movements, and market opportunities

Qualifications:

• Bachelor’s degree in Business/Marketing, Economics, Data Science, Statistics, or a related field
• 3+ years of experience in growth and marketing analysis in DTC brands
• Proficiency in SQL and data visualization tools (e.g., Looker)
• Advanced skills in analyzing and setting up Google and Meta ads
• Knowledge of digital marketing channels and customer journey optimization.
• Strong analytical and problem-solving skills, with a keen attention to detail
• Experience with A/B testing and statistical methodologies
• Ability to communicate complex data insights in a clear and actionable manner
• Familiarity with marketing analytics, customer segmentation, and lifecycle analysis

Preferred Qualifications:

• Experience with Python or R for statistical analysis
• Experience working in fast-paced, cross-functional environments (startup experience preferred)

Our Benefits Include:

• Remote work anywhere in the United States
• Competitive medical, vision, and health insurance (many plans are fully covered for the employee!)
• 20 days of PTO per year
• 10 company holidays
• $950 Work From Home Stipend
• 401k Contribution Platform
• Additional benefits offered through our benefits provider such as life insurance, short and long term disability, financial wellness, virtual primary care, among others!

Ophelia Compensation Overview

• We set compensation based on the level and skills required for the role. We value pay transparency and equity, and are committed to fair pay. In order to prevent pay disparities and reduce time spent in negotiations, we take a “first and best” offer approach: this means we’re not holding any compensation back from our candidates, and you can feel confident that our pay is fair and does not vary based on the strength of someone’s negotiation skills.
• Compensation is dynamic at Ophelia: as long as the company performs well and meets our targets, there will be opportunities for increased compensation annually. We’re happy to discuss this approach and our bands if you have questions during the interview process.

Compensation Range: $85,000 - $95,000 USD

Interested in learning more about Ophelia and this role? Apply to work with us!