Director, Paid Media & Digital Demand Growth

Pluralsight

United States

Remote

USD 148,000 - 195,000

Full time

14 days+

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Benefits offered by this job

Competitive compensation

Bonus eligibility

Comprehensive medical coverage

Unlimited PTO

Wellness reimbursement

Professional development funds

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Job summary

Pluralsight seeks a senior leader to own paid media, demand generation, and email lifecycle with global scope. This role carries P&L ownership and the authority to shape how we acquire, engage, and retain customers across B2B, Brand, and B2C channels, delivering measurable pipeline and revenue gains.

You will drive strategies, partner with Finance and Sales, and build a rigorous, high-performing team while scaling across markets.

Qualifications

10+ years in paid media or growth marketing with proven ownership of both strategy and execution.
Experience leading media agency relationships and driving measurable outcomes.
Strong cross-functional leadership and collaboration across Marketing, Finance, Sales, Analytics.
Advanced knowledge of major platforms (Google, Meta, LinkedIn, YouTube) and modern attribution.
Forecasting, budgeting, and governance to align spend with business goals.

Responsibilities

Own the paid media strategy and optimization engine across B2B, ABM, brand, and B2C.
Lead agency partnerships and quarterly business reviews; drive performance with data-driven decisions.
Build and scale a high-performing media team; establish operating models and KPIs.
Partner with Finance, Revenue Marketing, and Sales to translate strategy into campaigns.
Own email lifecycle and lifecycle-based optimization to maximize retention and expansion.