Head of Multimedia Storytelling

McKinsey & Company; Washington (District of Columbia); On-site; USD 191,000 - 255,000; Full time

Benefits offered by this job

Continuous learning program

Voice that matters

Global community

Comprehensive benefits package

Job summary

McKinsey & Company is seeking a senior leader for Visual & Multimedia Storytelling to own the Reach and Engagement multimedia ecosystem. You will manage podcasts and video content from ideation through publication, partnering with senior partners to deliver high-quality storytelling for external audiences across McKinsey channels.

This role requires a data-driven mindset, strong editorial judgment, and the ability to lead cross-functional teams in a fast-paced environment.

Qualifications

• 10+ years of experience in business publishing and editing, including digital publishing, preferably for an English-language business publication or professional-services firm with clear spike in translating complex data and research insights into compelling visual storytelling
• Demonstrated ability to manage and develop a team, including direct reports and matrixed collaborators, in a fast-paced publishing environment
• Ability to take a data-driven approach to portfolio strategy-defining target audiences, formats, and channels; setting launch, sunset, and cadence criteria; and using platform and audience analytics to drive portfolio and programming decisions
• Deep understanding of global business trends and detailed knowledge of two or more industries, with the ability to quickly absorb complex ideas and distill them into accessible multimedia formats for global audiences
• Strong data literacy and familiarity with audience engagement and discovery methods (for example, SEO/GEO basics, social media, platform analytics, A/B testing)
• Strong mastery of Microsoft Office and collaboration tools; familiarity with multimedia publishing and analytics tools (such as Airtable, podcast platforms, and dashboards) is a plus
• Strong editorial skills (writing, editing, judgment, story structure) and business literacy, with the ability to challenge content (e.g., headlines, transcripts, episode descriptions, decks, and promotional language) constructively based on industry knowledge and audience needs
• Exceptional project-management and organizational skills; ability to handle multiple projects simultaneously, manage complex processes, and meet short- and long-term deadlines
• Ability to work independently in a low-structure environment and to deal with ambiguity, with sound judgment about when to proactively seek guidance and a willingness to do so
• Excellent communication skills (oral, written, presentation) and confidence in interactions with senior stakeholders, with a strong ability to achieve consensus across multiple contributors

Responsibilities

• Lead the Reach and Engagement multimedia ecosystem (podcasts, video, YouTube, workflows) and develop audience-growth strategy
• Oversee development and publication of audio/video content across platforms; shape structure, prioritization, production, packaging, distribution, measurement, and governance
• Directly manage content-creator teams working with editors and senior partners to produce engaging, externally published multimedia content
• Apply editorial judgment, production coordination, analytics, and stakeholder management to scale McKinsey thought leadership
• Act as a thought partner and oversee a small team of video and podcast creators; review content for voice, tone, style, and compliance with guidelines
• Own the multimedia portfolio direction, channels, and platforms; rationalize portfolio for audience development and ROI
• Execute a deliberate YouTube strategy with input from colleagues to prioritize content and optimize audience growth
• Coordinate production, distribution, and editorial planning; use analytics to guide programming and portfolio decisions
• Define and maintain the multimedia operating model, including workflows, governance, KPIs, and content-placement criteria

Skills

Content leadership

Editorial judgment

Data-driven decisions

Audience analytics

Stakeholder management

Project management

Communication skills

SEO basics

Multimedia publishing tools

Team development

Tools

Airtable

Podcast platforms

YouTube management tools

Job description

McKinsey & Company is seeking a senior leader for Visual & Multimedia Storytelling to own the Reach and Engagement multimedia ecosystem. You will manage podcasts and video content from ideation through publication, partnering with senior partners to deliver high-quality storytelling for external audiences across McKinsey channels.

This role requires a data-driven mindset, strong editorial judgment, and the ability to lead cross-functional teams in a fast-paced environment.