Head of Member Research & Growth Analytics

Navy Federal Credit Union; Winchester (VA); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Navy Federal Credit Union is seeking a senior leader to define and sustain a comprehensive member research strategy. You will oversee market research activities, using economic, financial, competitive member information to inform product and channel decisions across multiple markets, including Winchester, VA, and surrounding areas.

You will drive qualitative and quantitative research, shape methodologies, present findings to executives, and manage a broad set of metrics for member satisfaction

Qualifications

• Bachelor's degree in Marketing, Management, Economics, Finance, or related field; or equivalent experience.
• Demonstrated ability to plan, organize, direct, lead, and control a multi-function operation.
• Proven track record of delivering results and achieving objectives.
• Deep knowledge of research methodologies, business strategies, market trends and valuation methods.
• Extensive experience with financial and member service operations; understanding of member service philosophy.

Responsibilities

• Oversees market research for member growth/retention and fulfillment of product/service needs across channels.
• Selects and directs qualitative and quantitative member research for products, services, and communications.
• Identifies features and enhancements through member research for products/services and channels.
• Evaluates market channels, response levels and penetration to improve marketing and research efforts.
• Guides research methodology and techniques and presents recommendations to senior management.

Skills

Leadership

Verbal communication

Written communication

Negotiation

Stakeholder management

Research methodologies

Market analysis

Financial acumen

Education

Bachelor's in Marketing/Management/Economics/Finance or related field

Master's in Marketing/Management/Economics/Finance or related field

Tools

Market research tools

Job description

Navy Federal Credit Union is seeking a senior leader to define and sustain a comprehensive member research strategy. You will oversee market research activities, using economic, financial, competitive member information to inform product and channel decisions across multiple markets, including Winchester, VA, and surrounding areas.

You will drive qualitative and quantitative research, shape methodologies, present findings to executives, and manage a broad set of metrics for member satisfaction