Senior Marketing Experience & Programs Leader

Navy Federal Credit Union; Winchester (VA); Hybride; USD 140 000 - 190 000; Plein temps

Résumé du poste

Navy Federal Credit Union invites applications for the Sr Marketing Experience Owner role to drive member-focused programs and projects across diverse teams. You will shape strategy, ensure delivery aligns with business goals, and influence stakeholders to deliver superior member experiences.

The role spans cross-functional collaboration, backlog prioritization, and continuous improvement within an Agile Release Train, with strong emphasis on market analysis, user research, and change leadership

Qualifications

• Bachelor's Degree in Marketing, Business, Information Technology, Strategy, or the equivalent combination of education, training or experience.
• Extensive experience in agile product ownership.
• Extensive experience leading, shaping, and developing innovative solutions while managing business risks.
• Advanced skill building relationships through rapport, trust, diplomacy and tact.
• Significant experience in market and consumer research, project management, and analysis in support of strategic planning initiatives.
• Advanced analytical and conceptual skills to create original concepts and theories for various projects.
• Ability to multi-task and prioritize with minimal direction and assertiveness to change team processes quickly.
• Advanced skill delivering presentations to groups of various sizes.
• Advanced skill communicating with stakeholders, team members, and leaders effectively and productively.
• Advanced skill in problem solving, influencing, and negotiating, and guiding strategic thinking.
• Advanced knowledge of SAFe project/program management processes and methodologies; ability to learn different collaboration or product management tools quickly.
• Significant experience in content delivery, site governance, and content management for high traffic websites.
• Significant experience with various content management systems (Adobe AEM preferred) and experience with site governance, user roles and workflows.
• Advanced verbal, written and interpersonal communication skills.

Responsabilités

• Collaborate with a cross-functional team to define and launch new programs and projects.
• Streamline the execution of program priorities.
• Lead, influence, and motivate Scrum Team and stakeholders towards continuous improvement.
• Partner closely with stakeholders from across the credit union to identify opportunities and problem areas for web and content management, perform in-depth analysis, and recommend solutions to support business goals, building out and refining features and epics as needed to deliver to Agile Release Train.
• Participate in all relevant SAFe events for the agile release train, and play a leading role in Program Increment Planning.
• Own prioritization of product feature backlog, maintaining an agile approach to the work and pivoting when necessary.
• Partner with research analysts to integrate user research and market analysis into deliverables.
• Analyze product and service uptake, usage and other empirical data and how that relates to key member needs to determine changes in prioritization.
• Regularly analyze true needs for members and constantly push for clear understanding of value.
• Serve as an agent of change for Marketing, looking for new ways to solve problems for members and collaborate as a team.
• Assist in leading organizational understanding, alignment, and enthusiasm for new efforts, and promotes the positive change impacts as a result; defines and implement strategies for internal stakeholders who are resistant to change.
• Proactively work with team to formulate creative ideas or solutions for potential issues.
• Guide and analyze benchmarking, trend analysis and other input to drive continuous improvement and elevate service performance and the member experience.
• Stay current with marketing processes and relevant technology/automations as well as government/policy impacts and industry best practices.
• Manage multiple marketing initiatives with the most complex scope and impact under tight deadlines.
• Deliver compelling and effective communications and presentations to senior management.
• Develop and recommend enhancements to improve operational process and procedures.
• Lead, guide, train, and mentor less experienced staff.
• Perform other related duties as required.

Connaissances

Agile product ownership

Leadership

Stakeholder management

Strategic marketing

Content management

SAFe

Cross-functional collaboration

Data analysis

Presentation

Change management

Market research

Formation

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Bachelor's Degree in Information Technology

Master's Degree in Marketing

Outils

Adobe AEM

Content management systems

Description du poste

Navy Federal Credit Union invites applications for the Sr Marketing Experience Owner role to drive member-focused programs and projects across diverse teams. You will shape strategy, ensure delivery aligns with business goals, and influence stakeholders to deliver superior member experiences.

The role spans cross-functional collaboration, backlog prioritization, and continuous improvement within an Agile Release Train, with strong emphasis on market analysis, user research, and change leadership