Head of Media Relations

Neuberger Berman; New York (NY); On-site; USD 90,000 - 160,000; Full time

Job summary

An established industry player is seeking a seasoned communications leader to enhance its brand reputation and manage external communications. This pivotal role involves engaging with media, advising senior leadership, and executing strategic communications initiatives. The ideal candidate will have extensive experience in media relations and crisis management within the asset management sector. Join a dynamic team and contribute to shaping narratives that resonate with key audiences, ensuring the firm's prominence in the investment management landscape. This is a unique opportunity to influence the reputation of a respected global firm and work alongside a collaborative leadership team.

Qualifications

• 10+ years of corporate communications experience, with 5+ in a leadership role.
• Proven track record in media relations and crisis management.

Responsibilities

• Lead global external communications and media relations strategies.
• Manage crisis communication plans and reputational risks.

Skills

Media Relations

Crisis Management

Strategic Communications

Digital Communications

Executive Presence

Content Strategy

Interpersonal Skills

Adaptability

Education

Bachelor’s degree in Communications

Bachelor’s degree in Journalism

Bachelor’s degree in Marketing

Job description

Neuberger Berman is seeking an experienced communications leader to manage media relations and actively guide the firm’s external communications. Reporting to the Chief Marketing Officer (CMO), the candidate will play a critical role in managing and enhancing Neuberger’s brand reputation, ensuring consistent messaging across external communication channels. He/she will engage with the broadcast and online media to proactively promote the firm and its client offerings. He/she will also serve as an advisor to the firm’s CEO and senior leadership, providing advice and counsel on all matters related to external communications and reputation management.

This role requires a strategic thinker and hands-on leader who can collaborate across teams, manage complex communications priorities, and lead initiatives as a global leader in investment management. The successful candidate will have a proven track record of success in media relations, executive visibility, and crisis management based on a deep understanding of the financial services industry. This is a unique opportunity to help build the reputation, prominence, and stature of a respected and successful global investment manager, working as an integral member of an engaged leadership team.

Key Responsibilities

• Lead global external communications, shaping earned media campaigns.
• Leverage deep contacts with journalists covering investment and financial markets.
• Follow current markets and trends to create narratives across broadcast, digital and social media channels.
• Media Relations
  • Serve as a strategic communications advisor to senior leadership and act as the firm’s chief spokesperson when appropriate.
  • Build and maintain relationships with top-tier financial, business, and industry media to ensure favorable and accurate coverage.
  • Develop and execute media strategies that promote the firm’s investment capabilities, thought leadership, and other key initiatives. Write speeches and press releases; develop keynote presentations and coordinate the creation of other creative assets.
  • Monitor media coverage and manage press inquiries, ensuring timely and effective responses.
• Executive Visibility:
  • Design and implement a comprehensive strategy to promote Neuberger’s brand by enhancing the visibility of the firm’s senior leadership team, portfolio managers and client coverage leadership.
  • Position company executives as industry leaders through speaking engagements, media interviews, and authored articles. Identify and leverage opportunities for executives to participate in high-profile events and forums.
  • Working with Marketing partners, create thought leading content for various communications channels and devise media amplification plans.
• Crisis & Issues Management:
  • Lead the development and execution of crisis communication plans to protect and enhance Neuberger Berman’s reputation.
  • Anticipate and mitigate potential reputational risks and complex public affairs issues through proactive planning and monitoring.
  • Provide strategic counsel to senior leadership during crises, ensuring timely and effective communication with stakeholders.
  • Prepare and train spokespersons for crisis situations.
• Agency & Vendor Management
  • Manage relationships with global PR agencies and third-party vendors to ensure strategic alignment and maximize impact.

What Success Looks Like

• Advance a proactive, integrated communications strategy that articulates Neuberger Berman’s investment expertise, capabilities, and growth objectives in a cohesive, compelling manner.
• Strengthen Neuberger Berman’s reputation and engagement among key audiences, including current and potential clients, institutional investors, financial industry thought leaders, and media outlets.
• Position Neuberger Berman as a thought leader in the global investment management industry.

Candidate Qualifications

Education:

• Bachelor’s degree in Communications, Journalism, Marketing, or a related field.

Experience:

• Minimum of 10 years of corporate communications experience, with at least 5 years in a leadership role, preferably within the asset management industry covering both public and private markets.

Skills & Expertise:

• Proven track record in developing and executing successful communications strategies that align with business objectives.
• Extensive experience in media relations, including building relationships with top-tier financial and business media and managing reputational crises with professionalism.
• Strong understanding of the asset management industry, trends, product design and the regulatory environment impacting the industry.
• Demonstrated familiarity in digital communications, content strategy, and social media platforms.
• Exceptional written and verbal communication skills, with the ability to simplify complex topics for diverse audiences.
• Experience partnering with senior executives, with the ability to provide strategic counsel and navigate complex organizational dynamics.

Personal Attributes

• Executive Presence: Strong interpersonal skills to effectively collaborate with C-suite executives, internal teams, and external stakeholders; sound judgment in making complex decisions and handling sensitive information; adept at managing the expectations of a wide range of global stakeholders while remaining calm under pressure.
• Adaptability: Thrives in a fast-paced, dynamic environment and manages multiple priorities. Works well in an iterative work environment.
• Innovative & Collaborative Leader: A hands-on leader who inspires teams and fosters cross-functional collaboration.