Press and Media Relations Lead

LMI Government Consulting; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

An established industry player is on the lookout for a Media & Brand Channels Manager to enhance its external brand presence. This pivotal role involves leading strategic communications across digital and earned media, ensuring optimal visibility in the government contracting sector. With over a decade of experience, the ideal candidate will excel in media relations, content strategy, and stakeholder engagement. This innovative firm offers a collaborative environment where your contributions will shape impactful communications strategies. If you are a strategic thinker with a passion for storytelling, this opportunity is perfect for you.

Qualifications

• 10+ years in marketing or communications, focusing on media relations and digital strategy.
• Proven experience in managing press relationships and crafting compelling content.

Responsibilities

• Develop media outreach strategies and build relationships with key journalists.
• Oversee digital channels and ensure brand consistency across platforms.

Skills

Media Relations

Content Strategy

Digital Channel Management

Stakeholder Management

Strategic Communication

SEO Optimization

Writing Skills

Tools

Digital Marketing Tools

Web Content Management Systems

Social Media Platforms

Job description

Overview

LMI is seeking a Media & Brand Channels Manager to oversee and optimize ourexternal brand presence across digital channels. This role will lead strategiccommunications initiatives across earned and paid media, the LMI website, and social media platforms to maximize visibility and enhance market positioningwithin the government contracting industry.

The ideal candidate has 10+ years of experience in marketing, communications,or a related field, with a strong background in media relations, content strategy,and digital channel management. This individual must be a strategic thinker withexcellent writing skills, stakeholder management experience, and a proven abilityto connect, organize, and track external communication efforts for maximumimpact.

Responsibilities

Media Relations & Earned Media

• Develop and execute media outreach strategies to secure high-impact earned mediaplacements.
• Build and maintain relationships with key journalists, industry influencers, and mediaoutlets in theGovConspace.
• Draft and distribute press releases, media pitches, and thought leadership content.

Digital Brand Presence

• Oversee LMI’s external-facing digital channels, including website content strategy, socialmedia, and digital advertising.
• Ensure brand consistency and messaging alignment across all platforms.
• Optimize web and social media content for engagement, SEO, and audience growth.

Paid Media & Advertising

• Lead the strategy, execution, and measurement of paid media campaigns.
• Identify high-value sponsorships, digital advertising opportunities, and strategicpartnerships to enhance LMI’s market visibility.
• Track and report on paid media performance, optimizing investments for maximumimpact.

Strategic Communications & Stakeholder Engagement

• Collaborate with internal stakeholders to align media and brand strategies with businessobjectives.
• Serve as an advisor on external communication efforts to ensure cohesive storytellingand market positioning.
• Develop and maintain tracking systems to measure the effectiveness of external brandefforts.

Qualifications

• 10+ years of experience in marketing, communications, mediarelations, or a related field.
• Strong understanding of theGovConmarket and federal sectorcommunications.
• Proven experience in media relations, including pitching, securingplacements, and managing press relationships.
• Excellent writing and editing skills, with the ability to craft compellingcontent for various audiences.
• Deep familiarity with digital channels, including web contentmanagement, social media platforms, and digital marketing tools.
• Experience in developing, shaping, and tracking paid mediacampaigns for brand awareness and lead generation.
• Exceptional communication and stakeholder management skills, withthe ability to collaborate across teams.
• Strategic mindset with the ability to connect, organize, and trackexternal communication efforts to enhance visibility and marketimpact.
• A proactive, collaborative mindset with a commitment to continuous improvement.