Director, Media Relations

Golin London; New York (NY); On-site; USD 80,000 - 150,000; Full time

Job summary

An established industry player is seeking a Director of Media Relations to enhance their public relations efforts. This role involves developing media strategies, leading teams to execute impactful campaigns, and building strong relationships with key media contacts. The ideal candidate will have over a decade of experience in media relations, a deep understanding of cultural trends, and exceptional writing skills. With a commitment to diversity and inclusion, this forward-thinking agency offers a supportive environment where employees can thrive. Join a team that values creativity and collaboration while making a significant impact in the public relations landscape.

Benefits

Unlimited time off

Enhanced family care

Generous health benefits

Work from anywhere one day a week

Monthly stipend for gym or hobbies

Qualifications

• 10+ years of media relations experience required, retail experience a plus.
• Proven ability to identify and capitalize on opportunistic media moments.

Responsibilities

• Develop media strategies and deliver strategic counsel to clients.
• Lead teams to execute media campaigns from ideation to execution.
• Own relationships with national media and new generation of influencers.

Skills

Media Relations

Strategic Counsel

Social Media

Presentation Skills

Writing Skills

Client Engagement

Cultural Awareness

Education

BA/BS in Journalism

BA/BS in Communications

BA/BS in Public Relations

BA/BS in Marketing

Tools

Microsoft Office Suite

Cision

Tweetdeck

Radian6

Sysomos

Job description

We have recently become aware that individuals not associated with Golin have fraudulently used our name – to solicit applications for fake jobs, to conduct fake job interviews and to make fake job offers. Any request to schedule an interview and any bona fide offer of employment will only come from an authorised representative of Golin with an email address [e-mail].

We urge you to be careful when sharing your personal information and to be aware of scams involving fake job postings and job offers.

Director, Media Relations

Golin New York is looking for a Director Connector to join our team! Golin is a progressive public relations agency designed to reach the profoundly diverse market. Inclusion is a core value for Golin and we are focused on establishing a culture that is intentionally inclusive, potently diverse and uncompromisingly equitable.

Our expertise ranges from brand-building and cutting edge digital content, to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

We tend to Go All In, in everything we do. We’re especially committed to going all in for our people. We challenge our employees to be Courageously Happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers unlimited time off, enhanced family care, generous health and wellness benefits, the ability to work from anywhere one day a week and a monthly LifeTime stipend for the gym or hobbies. Our culture is built around happy people who are the best at what we do!

Responsibilities

• Develop earned first media strategy and deliver strategic counsel to clients for all things media
• Lead teams to execute media campaigns from start to finish (ideation through execution)
• Own relationships with national media and new generation of media influencers
• Pitch and secure stories with key top-tier media and media influencers
• Identify and capitalize on real-time cultural moments and trending conversations
• Develop and execute opportunistic media strategies that align with breaking news and cultural moments
• Serve as a key client contact and team lead for all media opportunities
• Develop story pitches and present to teams, clients, prospects
• Proofread and edit media content, as needed
• Immerse self in clients’ industries, brands and past media coverage
• Share ongoing status updates on progress against campaign goals and client objectives with Connectors and account team Catalysts (Account Management), and clients where appropriate
• Coach junior-level staff members and manage media specialist staff
• Consume all aspects of media and disseminate news trends to larger team
• Develop media plans for client and new business plans
• Collaborate with Catalysts to obtain necessary background, goals, assets, messages and set success metrics and expected results
• Ensure work meets budget requirements
• Provide client/spokesperson media training, as needed
• Collaborate with Catalysts on thought leadership, trend and brand media strategies

What You Have

• 10+ years of media relations experience is required…retail experience a plus!
• Experience securing national consumer media coverage across all mediums (broadcast, newspapers, magazines and online) a must
• Good understanding and daily usage of social media
• Proficiency in Microsoft Office Suite, and media monitoring, tracking and reporting tools such as Cision, Tweetdeck, Radian6 and Sysomos
• Willingness to travel
• Demonstrated success in real-time, culture-driven media strategies
• Proven ability to identify and capitalize on opportunistic media moments
• Strong presentation skills (clients and new business meetings)
• Established relationships with key media contacts across all mediums (print, broadcast, online, etc.)
• Experience in leading successful media campaigns
• BA/BS in Journalism, English, Communications, Public Relations, Marketing or related field
• Advanced knowledge of top-tier business and national consumer media, and well-developed skills in building and maintaining traditional and digital media relationships
• Ability to engage with and counsel senior level decision-makers across the client’s business, and deliver connective insights to assist clients in driving alignment and execution of cross-company initiatives
• Demonstrated experience working directly with clients on day-to-day activities, managing teams to execute public relations plans effectively, and drafting and implementing communications programs within budget
• Superior writing skills, expert in Associated Press style with the ability to develop and edit high-quality materials including communications plans, media POV’s, press materials, fact sheets, bylined articles, trend analysis summaries, executive correspondence, and presentations.
• Entrepreneurial attitude with a knack for building trusted relationships with clients and prospects that lead to additional, incremental new business opportunities

Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

If you need an accommodation to participate in the application process, please contact us at [e-mail]. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website.

Seniority level

Director

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Public Relations and Communications Services