Head of Media & Brand for Pitching Education

Gondola; Charlotte (NC); Sur place; USD 120 000 - 140 000; Plein temps

Avantages offerts par ce poste

Health insurance

401(k) match

Relocation bonus

Résumé du poste

Tread Athletics is hiring a Head of Media in Charlotte, NC. You will transform the brand and coaching insights into a trusted pitching-education platform, building an audience and scalable content operations across YouTube, IG, X, TikTok, and more.

The role emphasizes organic growth over paid media, leading a 5-10+ person team, and driving inbound demand through high-value content and automated workflows.

Qualifications

• 5+ years in content/media leadership roles.
• Proven experience building and leading teams of 5-10+ across creative and operations.
• College baseball playing experience or equivalent familiarity with pitching development.
• Deep platform fluency on YouTube, IG, X, Facebook, TikTok; email marketing and funnels.
• Proficiency with AI tools for content production and workflow improvement.

Responsabilités

• Set and execute the media strategy; translate organic content into lead conversion.
• Scale the brand across YouTube, Instagram, X, TikTok, Podcasts and other platforms.
• Oversee production of funnels, lead magnets, email sequences and conversion content.
• Lead the content pipeline: ideate, greenlight, develop video concepts and optimize assets.

Connaissances

Content leadership

Team leadership

Platform fluency

Email marketing

Strategic thinking

Outils

AI content tools

Description du poste

Tread Athletics is hiring a Head of Media in Charlotte, NC. You will transform the brand and coaching insights into a trusted pitching-education platform, building an audience and scalable content operations across YouTube, IG, X, TikTok, and more.

The role emphasizes organic growth over paid media, leading a 5-10+ person team, and driving inbound demand through high-value content and automated workflows.