Growth & Content Director — First Marketing Hire

Gondola; Los Angeles (CA); Hybrid; USD 60,350 - 81,650; Full time

Benefits offered by this job

Equity opportunity

Flexible work environment

Early-stage company

Job summary

Play Action, a Los Angeles-based sports fitness startup, is hiring its first full-time marketing hire to build the brand from day one. You’ll own content creation, community growth, and early-stage campaigns while working directly with the founder.

Role involves filming, editing, livestream production, and testing paid ads. You’ll help shape the voice and reach of Play Action across sports and fitness audiences.

Qualifications

• Portfolio of content you've planned, filmed, edited, and published.
• Strong video editing and storytelling skills.
• A good understanding of sports culture, memes, fantasy sports, betting, and fitness.
• Excellent writing and communication skills.
• Willingness to experiment, learn quickly, and solve problems.

Responsibilities

• Plan, film, and edit short-form and long-form videos.
• Manage Play Action's presence across TikTok, Instagram, X, Reddit, and Bluesky.
• Build an engaged community that gets excited about Play Action.
• Measure content performance and use data to improve campaigns.
• Produce and manage Twitch and YouTube livestreams.
• Launch paid campaigns across Meta, TikTok, and YouTube when needed.
• Pitch podcasts, media opportunities, and partnerships for the company.
• Collaborate with creators, influencers, and brand partners.

Skills

Content planning

Video editing

Storytelling

Sports culture understanding

Writing & communication

Creativity & experimentation

Paid advertising

PR & media outreach

Livestream production

Creator partnerships

Tools

Premiere Pro

Final Cut

CapCut

OBS

Canva

Meta Ads Manager

Job description

Play Action, a Los Angeles-based sports fitness startup, is hiring its first full-time marketing hire to build the brand from day one. You’ll own content creation, community growth, and early-stage campaigns while working directly with the founder.

Role involves filming, editing, livestream production, and testing paid ads. You’ll help shape the voice and reach of Play Action across sports and fitness audiences.