Head of Martech Platform & Personalization (Remote)

BWH HOTELS; United States; Remote; USD 160,000 - 210,000; Full time

Job summary

BWH HOTELS seeks a Director of Martech Platform to own strategy, roadmap, and architectural direction of the martech stack centered on Adobe Experience Cloud. You’ll guide a cross-functional team, manage vendor relationships, and drive personalization at scale across marketing, eCommerce, and product engineering.

The role emphasizes platform governance, data privacy, and a move to internal ownership post-implementation, with remote work from the U.S. and a focus on enterprise-scale outcomes.

Qualifications

• Deep hands-on experience with the Adobe Experience Cloud ecosystem including AEP, Real-Time CDP, AJO, CJA
• Experience leading martech platform implementations, strategy, and team leadership
• Strong understanding of identity resolution, data governance, and privacy compliance (CCPA/GDPR)

Responsibilities

• Define a multi-year Martech Platform roadmap aligned with personalization and data-driven journey orchestration
• Lead solution architect for the Martech stack; define integration patterns and platform standards
• Manage cross-functional team responsible for architecture, integrations, governance, and admin
• Ensure compliance with security, privacy, and enterprise architecture standards

Skills

Martech platform

Adobe Experience Cloud

AEP

Real-Time CDP

AJO

CJA

Architecture leadership

Stakeholder management

Data governance

Security & privacy

Education

Bachelor’s degree in Computer Science / Information Systems / Engineering

Tools

Adobe Experience Manager

Workfront

OneTrust

Job description

BWH HOTELS seeks a Director of Martech Platform to own strategy, roadmap, and architectural direction of the martech stack centered on Adobe Experience Cloud. You’ll guide a cross-functional team, manage vendor relationships, and drive personalization at scale across marketing, eCommerce, and product engineering.

The role emphasizes platform governance, data privacy, and a move to internal ownership post-implementation, with remote work from the U.S. and a focus on enterprise-scale outcomes.