Director, Marketing Enablement & Martech Architecture

Carnival Cruise Line; Miami (FL); Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

Cruise and Travel Privileges for You &

Health Benefits

401(k)

Employee Stock Purchase Plan

Training & Professional Development

Tuition & Professional Certification

Job summary

Princess Cruises seeks a Director, Marketing Enablement to own the marketing technology stack (Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer) and drive data integration, data quality, and personalization at scale. This role leads architecture design, governance, and cross-functional collaboration with IT, Analytics, and Marketing teams.

You will translate marketing strategy into technical capability roadmaps, lead a skilled martech team, and champion AI-enabled features while

Qualifications

• Bachelor's degree in Computer Science, MIS, Engineering or related field.
• 10+ years in martech/data engineering/solution architecture.
• Hands-on expertise architecting Adobe Experience Platform / Real-Time CDP and Salesforce Marketing Cloud.

Responsibilities

• Own end-to-end architecture, configuration, and administration of the marketing enablement stack.
• Design and maintain data schemas (XDM), identity resolution, and customer segmentation.
• Manage environments, releases, and platform governance across development, staging, and production.
• Set and enforce technical standards, naming conventions, and platform documentation.

Skills

Adobe Experience Platform

Real-Time CDP

Salesforce Marketing Cloud

SQL & Data Modeling

Solution Architecture

API/Data Integration

Education

Bachelor's degree in Computer Science / MIS / Engineering

Tools

Adobe Journey Optimizer

Adobe Orchestrated Campaign

SDK instrumentation

Job description

Princess Cruises seeks a Director, Marketing Enablement to own the marketing technology stack (Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer) and drive data integration, data quality, and personalization at scale. This role leads architecture design, governance, and cross-functional collaboration with IT, Analytics, and Marketing teams.

You will translate marketing strategy into technical capability roadmaps, lead a skilled martech team, and champion AI-enabled features while