Adobe Journey Optimizer Expert & Marketing Tech Leader

Vanguard; Charlotte (NC); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Vanguard is seeking a specialist to own and shape Adobe Journey Optimizer usage within the Financial Advisor Services marketing tech stack. You will define how personalization, experimentation, and journey orchestration drive measurable outcomes, guiding a team toward smarter ways of working.

You’ll influence across engineering, data, and marketing, ensuring the stack delivers real value and scales as Vanguard grows.

Qualifications

• Hands-on expertise with Adobe Journey Optimizer or closely adjacent tools.

Responsibilities

• Be our AJO expert. Lead onboarding, configuration, and maturation of AJO as our marquee capability.
• Drive adoption and value realization across the marketing stack.
• Connect the stack with Marketo, Real-Time CDP, Target, tag management, Web SDK, and CJA.
• Guide operational processes, standards, and scalable workflows.
• Resolve problems and unblock the team across engineering, data, and marketing.
• Consult with marketers and enterprise engineering to roadmap investments.

Skills

AJO mastery

Adobe stack

CDP integration

Consulting instincts

Stakeholder influence

Fast learner

Communication skills

Tools

Marketo

Real-Time CDP

Target

Web SDK

CJA

Job description

Vanguard is seeking a specialist to own and shape Adobe Journey Optimizer usage within the Financial Advisor Services marketing tech stack. You will define how personalization, experimentation, and journey orchestration drive measurable outcomes, guiding a team toward smarter ways of working.

You’ll influence across engineering, data, and marketing, ensuring the stack delivers real value and scales as Vanguard grows.