Executive Director, Peer to Peer Marketing

BioSpace; Watertown (MA); On-site; USD 180,000 - 280,000; Full time

Job summary

EyePoint is building its commercial infrastructure to support the anticipated launch of DURAVYU for wet AMD. The Executive Director, Lead Peer-to-Peer Marketing will architect and lead the national peer-to-peer marketing strategy for DURAVYU, designing speaker programs and managing the KOL speaker bureau and advocacy network.

Reporting to the VP, Head of Marketing, this role will partner closely with Field Marketing, HCP Marketing, Medical Affairs, Sales, Legal, and Compliance, while creating

Responsibilities

• Develop and execute national peer-to-peer marketing programs for DURAVYU.
• Set strategic vision for KOL education, clinical discussion, and advocacy.
• Align P2P objectives with brand goals, milestones, and sales priorities.
• Design programs that build clinical conviction around DURAVYU's MOA and safety.
• Develop annual P2P plans with budgets and targets.
• Build and manage the KOL speaker bureau infrastructure.
• Recruit, train, and engage a national speaker faculty of retina leaders.
• Deliver compliant, high-impact scientific and clinical speaker programming.
• Coordinate speaker training, content, and ongoing faculty management.
• Ensure bureau compliance with regulations and policies.
• Design P2P formats across live, virtual, and digital channels.
• Evaluate program performance using attendance, engagement data.
• Refine programming based on insights and feedback.

Job description

The Commercial team at EyePoint focuses on bringing innovative therapies to patients by ensuring healthcare providers, partners, and communities have access to treatment, reimbursement, and are able to use the product appropriately. This team uses data-driven insights, market access strategies, and a patient-centric approach to improve awareness, access, and adoption of EyePoint’s therapies to help improve vision outcomes for people with serious retinal diseases.

The Executive Director, Lead Peer-to-Peer Marketing will architect and lead the national peer-to-peer marketing strategy for DURAVYU. This leader designs speaker programs, manages the KOL speaker bureau and advocacy network, creates scalable P2P programming across live, virtual, and digital formats, and ensures P2P activities are strategically integrated with HCP marketing, field marketing, and Medical Affairs engagement.

EyePoint is building its commercial infrastructure to support the anticipated launch of DURAVYU for wet AMD. Peer-to-peer engagement is critical to building clinical conviction among retina specialists, given that TKIs represent a novel class requiring physician education and comfort-building through trusted peer channels.

Reporting to the VP, Head of Marketing, this role will partner closely with Field Marketing, HCP Marketing, Medical Affairs, Sales, Legal, and Compliance.

Key Responsibilities

National Peer-to-Peer Strategy

• Develop and execute high-impact, compliant peer-to-peer marketing programs for DURAVYU.
• Set the strategic vision for KOL-led education, clinical discussion, and advocacy through P2P channels.
• Align P2P program objectives with brand goals, launch milestones, and sales force priorities.
• Design P2P programming that builds clinical conviction around DURAVYU's MOA, durability, safety, and real-world applicability.
• Develop annual P2P plans with clearly defined objectives, budgets, and performance targets.

Speaker Bureau & Advocacy Network

• Build and manage the KOL speaker bureau infrastructure for DURAVYU.
• Identify, recruit, train, and engage a national speaker faculty of retina opinion leaders.
• Deliver compliant, high-impact scientific and clinical speaker programming.
• Coordinate speaker training, content development, and ongoing faculty management.
• Ensure speaker bureau compliance with all regulatory and company policies.

P2P Programming Across Formats

• Design and execute peer-to-peer programs across live, virtual, and digital formats.
• Create scalable P2P programs including dinner programs, virtual roundtables, webinar series, and congress-adjacent events.
• Innovate formats to maximize physician engagement, learning, and clinical conviction.
• Evaluate program performance through attendance, engagement, and prescriber behavior data.
• Continuously refine programming based on insights and feedback.