Head of Marketing & Growth — AI-Powered GTM

Prowork; San Francisco (CA); On-site; USD 180,000 - 260,000; Full time

Job summary

Parabola is looking for a Head of Marketing who is equal parts strategist and operator. Reporting directly to the CEO, you will own Parabola's marketing function—setting long term strategic direction while staying hands-on with the day-to-day execution that a lean, fast-moving team requires.

We recently launched our new flagship product, Prowork, which has taken off. Supporting its ongoing launch will be a key focus of this hire.

Qualifications

• 12+ years of B2B SaaS marketing experience, including leadership roles in high-growth companies.
• Proven success balancing strategic thinking with hands-on execution in lean, fast-moving organizations.
• A strong POV across product marketing, demand generation, brand, and pipeline development.
• Hands‑on proficiency with tools like HubSpot and Salesforce and demonstrated curiosity for AI‑powered GTM technologies.
• Strong understanding of marketing measurement, attribution, forecasting, budgeting, and ROI analysis.
• Experience building high‑performing teams and effectively leveraging agencies and contractors to extend capacity.
• Proven ability to partner closely with Sales, Product, and Executive Leadership to drive company growth.

Responsibilities

• Partner with peers to set Parabola’s marketing strategy — scoping both longer horizon projects and quick wins.
• Own the marketing budget; make disciplined tradeoffs across channels and vendors, and report ROI in terms that hold up under executive and board scrutiny.
• Build and lead a small, high-performing core marketing team; identify where outside contractors and vendors extend the team's capacity, and manage those relationships for output and quality.
• Own messaging, positioning, and go-to-market strategy that clearly articulates Prowork’s value and keeps pace with a rapidly evolving, AI-driven product.
• Drive awareness and generate high-quality pipeline in close partnership with sales and business development.
• Operate confidently inside the marketing tech stack; ensure marketing data, attribution, and workflows are set up to support both platforms without relying on a dedicated ops hire.
• Elevate Parabola's brand identity through cohesive storytelling and consistent presence across all channels.
• Translate marketing execution and performance into clear, digestible narratives for executives and board members who aren't steeped in day-to-day marketing tactics.

Skills

B2B SaaS marketing

Leadership

Marketing strategy

Demand generation

Brand management

Pipeline development

HubSpot

Salesforce

AI-powered GTM

ROI analysis

Tools

HubSpot

Salesforce

Job description

Parabola is looking for a Head of Marketing who is equal parts strategist and operator. Reporting directly to the CEO, you will own Parabola's marketing function—setting long term strategic direction while staying hands-on with the day-to-day execution that a lean, fast-moving team requires.

We recently launched our new flagship product, Prowork, which has taken off. Supporting its ongoing launch will be a key focus of this hire.