Head of Social Media and Influencer

Harry's; New York (NY); On-site; USD 158,000 - 218,000; Full time

Job summary

An established industry player is seeking a Head of Marketing Communications to drive innovative strategies that enhance brand visibility and engagement. This pivotal role involves overseeing social media management, influencer collaborations, and public relations efforts to create a cohesive brand message. Collaborating with a talented team, you will lead the charge in crafting compelling content and measuring its impact, ensuring alignment with market trends and consumer behaviors. If you're passionate about making a difference and thrive in dynamic environments, this is your opportunity to shine and influence a brand that values creativity and community.

Benefits

Medical, dental, and vision coverage

Equity in Harry’s

Flexible time off and working hours

Wellness and L&D stipends

4 weeks sabbatical after 5 years

Up to 20 weeks of pregnancy leave

Free products from all of our brands

Fun IRL and virtual events

Qualifications

• 8-10 years in integrated marketing communications with a focus on social media.
• Experience managing teams and executing high-impact campaigns.

Responsibilities

• Lead innovative communication strategies to elevate brand visibility.
• Manage social media, influencer marketing, and PR strategies.

Skills

Integrated Marketing Communications

Social Media Management

Influencer Marketing

Public Relations

Content Strategy Development

Team Leadership

Performance Measurement

Education

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Tools

Social Media Platforms (Tiktok, Instagram, YouTube)

Analytics Tools

Job description

Harry’s Inc. is building a modern CPG company by putting people first and delivering against real unmet consumer needs.

The company’s flagship brand - Harry’s - was founded by Jeff Raider and Andy Katz-Mayfield in 2013. After successfully launching and scaling Harry’s, Jeff and Andy saw an opportunity to bring their experience building Harry’s to other CPG categories where the consumer has also been historically underserved.

Harry’s Inc. has grown significantly over the last ten years, and is now made up of four brands - Harry’s, Flamingo, Lume, Mando - and Harry’s Labs, the company’s incubation and M&A engine. The company employs more than 900 people across the U.S., U.K. and Germany, and is the largest CPG company built in the last 20 years.

At Harry’s Inc, our mission is to Create Things People Like More — whether it's a product, an experience, or an internal tool, we believe in making the things around us better for our customers, and our team.

Our mission extends beyond customers and team, to the community broadly. We believe that the best business models make a positive impact. That's why our brands donate year-round to nonprofit organizations that align with their social missions.

At the end of the day, the key to our success is our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry’s team is composed of some of the most brilliant, diverse, and humble people you’ll ever meet. Our company is a place of inclusion, innovation, and deeply ingrained values.

The Harry's Inc working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can’t forget the free products and the opportunity to have some meetings without Zoom!

About the Team:

Join a group of exceptionally smart, creative, and passionate individuals on the Harry’s Brand team, where every day is a chance to bring our iconic brand to life. Our team is dedicated to making a noticeable difference in the world, infusing creativity and strategic insight into everything we do in service of our customers. We believe in the power of collaboration, and each member contributes uniquely to our collective mission. Does this sound like a team you want to be a part of? If you're ready to inspire and be inspired, to challenge and be challenged, and to truly impact our brand and the world around you, then read on! We can't wait to see what you bring to our mix.

About the Role:

As the Head of Marketing Communications for Harry’s Brand, you will lead the creation and execution of innovative communication strategies that differentiate and elevate our brand in a competitive marketplace. This role requires you to manage and synergize our social media, influencer marketing, public relations, and partnership strategies to enhance brand visibility, engagement, and conversion. You will be instrumental in driving the strategic planning for various channel initiatives, ensuring they align with our brand values, messaging, and meet ambitious performance goals.

What you will accomplish:

• Strategic Oversight and Execution: Develop and implement comprehensive communication strategies that integrate social media, influencer marketing, public relations, and partnerships to promote brand consistency and increase market penetration.
• Social Media Management: Oversee the strategy for all social media channels (Tiktok, IG, YouTube shorts, Reels), ensuring content aligns with Harry's brand voice and business goals. Leverage analytics to optimize engagement and growth. Define and iterate on how Harry’s will show up in all content mediums and comms channels. Define voice, guidelines and visual style for content, and create the right mix of content at different points in the awareness/consideration/conversion funnel.
• Influencer Strategy: Craft and execute influencer marketing strategies that effectively utilize personalities and content creators to expand brand reach and authenticity. What communities do we want to engage with? What types of influencers make the most sense to reach our customers?
• Content Strategy Development: Guide the creation of compelling content across all platforms, ensuring it supports strategic objectives and brand standards. Lead team of people who are developing content ideas, contracting with creators and influencers to develop content, scheduling content to be shared and proactively engaging with the community and measuring response. Own the creator strategy (internal and external) and execution across micro, mid and macro creators, driving outreach, connection and execution.
• Agency Management: Manage relationships with our social content agency, influencer agency, and PR agency to ensure they deliver on brand objectives and provide ROI. Act as the primary point of contact for all external communications and campaign management for these agencies.
• Team Leadership: Lead and mentor a team of three, dedicated to managing our social channels, nurturing our social and influencer communities, and executing our PR strategies. Set clear team goals, manage workload, and drive professional development. Build a culture constantly learning, measuring, reporting and a team capable of consistently evolving itself with the latest trends and platforms.
• Performance Measurement: Monitor and analyze the effectiveness of marketing initiatives and campaigns to refine strategies and report on ROAS. Own all social & influencer reporting and analytics, always making the case for social and community’s key role in Harry’s brand and growth. Set goals as it relates to overall social/community engagement.
• Collaborative Partnerships: Work closely with brand, creative, retail, and product teams to ensure message cohesion and optimal impact across all consumer touchpoints. Have a deep empathy with other functions – growth, brand, etc - and recognition that deep partnership is essential, and content needs to make those functions successful and vice versa.
• Define and allocate budget across all comms pillars (owned content, influencer, contracted with agencies or creators, PR, partnerships etc) to drive best overall outcomes.

This should describe you:

You are a seasoned marketing maven with a minimum of 8-10 years in integrated marketing communications, equipped with extensive experience in managing high-impact social media campaigns, influencer collaborations, and PR strategies. You have a proven track record of commissioning/executive producing highly engaging video content across social channels. Your expertise includes strategic oversight of agency partnerships and partnership with internal teams. You thrive in dynamic environments and possess a keen ability to anticipate market trends and consumer behaviors. Your passion for creating memorable and impactful communication is matched by your ability to anticipate and adapt to shifting consumer and technology trends. You have experience setting strategy, driving measurement, managing small teams with a common vision. Experience with media agencies and in strategic creative agency roles is a plus, along with a robust background in social strategy, public relations, and partnerships.

Here is who you will work with:

• Reporting to VP, Harry’s Brand
• Leading the Harry’s Marketing Communications team
• Working cross-functionally with Brand Management, Omni Go-to-Market, Insights, DTC, Creative/Design

This role promises a significant opportunity to influence Harry’s Brand market presence and consumer engagement. Your strategic vision will not only direct our marketing efforts but also ensure they yield measurable results, driving both growth and innovation within the company.

Benefits and perks:

• Medical, dental, and vision coverage
• Equity in Harry’s
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

We can’t quantify all of the intangible things we think you’ll love about working at Harry’s, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $158,400 - $217,800, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.

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