Head of Social Media and Influencer New York, NY

Harry's; New York (NY); On-site; USD 158,000 - 218,000; Full time

Job summary

Harry’s, a leading men's grooming brand, seeks a Head of Social Media + Influencer to innovate and drive brand presence in a competitive market. This role leads social media strategies, influencer partnerships, and oversees a dedicated team, ensuring alignment with brand values while driving engagement and conversion. The ideal candidate has extensive experience in brand marketing and a keen understanding of consumer trends.

Benefits

Medical, dental, and vision coverage

Equity in Mammoth Brands

Flexible time off and working hours

Wellness and L&D stipends

4 weeks sabbatical after 5 years

20 fully paid weeks off for parents who give birth

Free products from all of our brands

Fun IRL and virtual events

Qualifications

• 8-10 years in brand marketing with a focus on social media.
• Proven experience managing impactful social media influencer campaigns.
• Ability to drive strategic insights and anticipate market trends.

Responsibilities

• Oversee social media strategy to align with brand voice and business goals.
• Develop and execute influencer marketing strategies to expand brand reach.
• Lead a team to create and manage content across platforms.

Skills

Social Media Management

Influencer Strategy

Content Strategy

Team Leadership

Performance Measurement

Agency Management

Job description

Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. Launched in 2013, Harry’s redefined the shaving experience and helped pioneer the earliest era of direct to consumer in the process. Since then, the brand has become the #2 shave brand globally and expanded to offer products for every step in its customer’s routine. Harry’s is also on a mission to ensure guys have access to quality mental health care. To date, the brand has helped connect over 2 million men to quality mental health resources.

Harry’s is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, and Mando. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.

About the Team:

Join a group of exceptionally smart, creative, and passionate individuals on the Harry’s Brand team, where every day is a chance to bring our iconic brand to life. Our team is dedicated to making a noticeable difference in the world, infusing creativity and strategic insight into everything we do in service of our customers. We believe in the power of collaboration, and each member contributes uniquely to our collective mission. Does this sound like a team you want to be a part of? If you're ready to inspire and be inspired, to challenge and be challenged, and to truly impact our brand and the world around you, then read on! We can't wait to see what you bring to our mix.

About the Role:

As the Head of Social Media + Influencer for Harry’s Brand, you will lead the creation and execution of innovative strategies that differentiate and elevate our brand in a competitive marketplace. This role requires you to manage and synergize our social media and influencer marketing strategies to enhance brand visibility, engagement, and conversion. You will be instrumental in driving the strategic planning for various channel initiatives, ensuring they align with our brand values, messaging, and meet ambitious performance goals.

What you will accomplish:

• Social Media Management: Oversee the strategy for all social media channels(Tiktok, IG, YouTube shorts, Reels), ensuring content aligns with Harry's brand voice and business goals. Leverage analytics to optimize engagement and growth. Define and iterate on how Harry’s will show up in all content mediums and comms channels. Define voice, guidelines and visual style for content, and create the right mix of content at different points in the awareness/consideration/conversion funnel.
• Influencer Strategy: Craft and execute influencer marketing strategies that effectively utilize personalities and content creators to expand brand reach and authenticity. What communities do we want to engage with? What types of influencers make the most sense to reach our customers?
• Content Strategy Development: Guide the creation of compelling content across all platforms, ensuring it supports strategic objectives and brand standards. Lead team of people who are developing content ideas, contracting with creators and influencers to develop content, scheduling content to be shared and proactively engaging with the community and measuring response. Own the creator strategy (internal and external) and execution across micro, mid and macro creators, driving outreach, connection and execution
• Agency Management: Manage relationships with our social content agency, influencer agency, and PR agency to ensure they deliver on brand objectives and provide ROI. Act as the primary point of contact for all external communications and campaign management for these agencies.
• Team Leadership: Lead and mentor a team of three, dedicated to managing our social channels, nurturing our social and influencer communities, and executing our PR strategies. Set clear team goals, manage workload, and drive professional development. Build a culture constantly learning, measuring, reporting and a team capable of consistently evolving itself with the latest trends and platforms.
• Performance Measurement: Monitor and analyze the effectiveness of marketing initiatives and campaigns to refine strategies and report on ROAS. Own all social & influencer reporting and analytics, always making the case for social and community’s key role in Harry’s brand and growth. Set goals as it relates to overall social / community engagement
• Collaborative Partnerships: Work closely with brand, creative, retail, and product teams to ensure message cohesion and optimal impact across all consumer touchpoints. Have a deep empathy with other functions – growth, brand, etc - and recognition that deep partnership is essential, and content needs to make those functions successful and vice versa
• Define and allocate budget across all comms pillars (owned content, influencer, contracted with agencies or creators, PR, partnerships etc) to drive best overall outcomes

This should describe you:

You are a seasoned marketing maven with a minimum of 8-10 years in brand marketing, equipped with extensive experience in managing high-impact social media campaigns and influencer collaborations. You have a proven track record of commissioning + executive producing highly engaging video content across TikTok, IG, Facebook, and YouTube. Your expertise includes strategic oversight of agency partnerships and partnership with internal teams. You thrive in dynamic environments and possess a keen ability to anticipate market trends and consumer behaviors through social listening.

Your passion for creating memorable and impactful communication is matched by your ability to anticipate and adapt to shifting consumer and technology trends. You have experience setting strategy, driving measurement, managing small teams with a common vision.

Here is who you will work with:

• Reporting to VP, Harry’s Brand
• Leading the Harry’s Marketing Communications team
• Working cross-functionally with Brand Management, Omni Go-to-Market, Insights, DTC, Creative/Design

This role promises a significant opportunity to influence Harry’s Brand market presence and consumer engagement. Your strategic vision will not only direct our marketing efforts but also ensure they yield measurable results, driving both growth and innovation within the company.

Benefits and perks

• Medical, dental, and vision coverage
• Equity in Mammoth Brands
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $158,400 -$217,800 , but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.

Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

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