Head of Marketing: AI-Driven B2B Growth Leader (Remote)

Brightwheel; United States; Remote; USD 230,000 - 340,000; Full time

Job summary

Brightwheel in the United States is seeking a Head of Marketing to own the full marketing function—brand, demand gen, lifecycle, and product marketing—driving revenue growth in a fast-growing B2B SaaS environment.

You will build an AI-native marketing engine, scale teams, and partner with Sales and RevOps to shape Brightwheel’s category strategy and win in the early education technology market.

Qualifications

• Led marketing as VP or Head of Marketing at a high-growth B2B SaaS company.
• Demonstrated AI fluency with improved workflows.
• Built and scaled demand gen engines from scratch with measurable pipeline impact.
• Experience managing managers across brand, demand gen, lifecycle, and product marketing.
• Collaborated with Sales and RevOps in a fast GTM environment with shared pipeline accountability.

Responsibilities

• Own the full marketing function with pipeline contribution and revenue impact.
• Build the marketing function and operating model from first principles, AI-native.
• Create and scale demand generation engine for SMB and mid-market.
• Lead and develop a high-performing marketing team leveraging AI.
• Define and evolve Brightwheel’s brand positioning and category strategy.
• Partner with Sales and RevOps to align GTM, lead product marketing launches, messaging, and enablement.

Skills

B2B SaaS marketing

AI fluency

Team leadership

Demand generation

Brand strategy

Job description

Brightwheel in the United States is seeking a Head of Marketing to own the full marketing function—brand, demand gen, lifecycle, and product marketing—driving revenue growth in a fast-growing B2B SaaS environment.

You will build an AI-native marketing engine, scale teams, and partner with Sales and RevOps to shape Brightwheel’s category strategy and win in the early education technology market.