Head of Marketing — AI-Driven B2B Growth

Aquiva; Chicago, Northern (IL, KY); Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Remote-first

Performance bonus

Full benefits package

Job summary

Hapi, a hospitality tech company, is seeking a Director of Marketing to lead a small three-person team and own the marketing budget. You will drive pipeline from marketing, ABM programs, and AI-powered research to accelerate revenue.

This remote-first role requires experience in B2B SaaS, enterprise sales, and coordinating with Sales, Product, and PR to sharpen positioning and accelerate go-to-market across US hotel brands and providers.

Qualifications

• Must have director-level marketing leadership in B2B SaaS or technology.
• Demonstrated experience owning a marketing budget and making investment decisions based on business impact.
• Proven track record in demand generation and ABM with revenue attribution.
• Concrete history of building workflows with AI tools, with measurable outcomes.
• Experience managing agency relationships as the primary owner.
• Ability to own event strategy and execution (HITEC or similar).
• Experience leading content strategy across multiple channels.
• Remote team leadership and strong cross-functional communication.

Responsibilities

• Own top-of-funnel conversion and pipeline generation with accountable campaigns.
• Design and run ABM programs for enterprise hotel groups, brands, and tech providers, in collaboration with Sales.
• Improve discoverability in AI-generated search results and model integration.
• Sharpen positioning against competitors and ensure consistent voice and visuals.
• Lead content velocity, drafting, repurposing, and distribution using AI.
• Manage PR agency relationship and set measurement of pipeline outcomes.
• Strategize and execute events (HITEC and industry conferences).
• Develop partnerships with B2B SaaS marketplaces and channels for inbound discovery.

Skills

Marketing leadership

ABM ownership

Demand gen

AI workflows

Budget management

Agency management

Event strategy

Content strategy

Remote leadership

Job description

Hapi, a hospitality tech company, is seeking a Director of Marketing to lead a small three-person team and own the marketing budget. You will drive pipeline from marketing, ABM programs, and AI-powered research to accelerate revenue.

This remote-first role requires experience in B2B SaaS, enterprise sales, and coordinating with Sales, Product, and PR to sharpen positioning and accelerate go-to-market across US hotel brands and providers.