Head of Marketing

nextSource; Washington (District of Columbia); Presencial; USD 150.000 - 190.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Healthcare Benefits including Medical,

Voluntary STD & LTD

401(k) Retirement Planning

Discount Program

Descripción de la vacante

nextSource seeks a strategic, data-driven Head of Marketing to lead brand development, demand generation, and market positioning for a globally focused education and research organization. You will translate strategy into measurable growth, elevate thought leadership, and drive enrollment and engagement through an integrated, analytics-driven approach.

You will lead brand management, digital marketing, content strategy, and analytics, building scalable marketing systems and ensuring channel

Formación

• 8+ years of progressive marketing experience including leadership.
• Experience with demand generation, digital marketing, content strategy, and brand management.
• Strong analytical skills using data to improve marketing performance.
• Experience managing marketing technology platforms and CRM systems.

Responsabilidades

• Develop and execute a comprehensive brand and market positioning strategy.
• Design end-to-end demand generation campaigns and lead strategies.
• Collaborate with admissions, student success, and business stakeholders to optimize the customer journey.
• Lead integrated content strategies across digital channels and events.
• Oversee martech platforms, CRM, and analytics; report ROI.

Conocimientos

Marketing leadership

Data-driven decision making

Demand generation

Digital marketing

Brand management

Analytics

Communication

Stakeholder management

Educación

Bachelor's degree in Marketing, Business, Communications, or a related field

Master's degree in Marketing, Business, Communications, or a related discipline

Herramientas

CRM systems

Marketing automation tools

SEO

Analytics tools

Descripción del empleo

Head of Marketing

About the Opportunity

We are seeking a strategic, data-driven Head of Marketing to lead brand development, demand generation, and market positioning for a growing, globally focused education and research organization focused on real assets, business education, and industry engagement. This role will be responsible for translating organizational strategy into measurable market growth, increased visibility, and stronger stakeholder engagement.

The ideal candidate combines strategic marketing leadership with hands‑on execution experience across brand management, digital marketing, content strategy, lead generation, and analytics. This individual will build scalable marketing systems, elevate thought leadership, and drive enrollment and engagement outcomes through an integrated, data‑driven approach.

What You'll Do

Brand Strategy & Market Positioning

• Develop and execute a comprehensive brand and market positioning strategy.
• Create differentiated value propositions for prospective students, industry partners, employers, and key stakeholders.
• Analyze competitors and market trends to strengthen organizational positioning.
• Ensure brand consistency across all marketing channels, communications, and stakeholder touchpoints.

Enrollment & Demand Generation

• Design and implement end‑to‑end demand generation campaigns.
• Develop lead acquisition, nurturing, and conversion strategies.
• Partner with admissions, student success, and business stakeholders to optimize the customer journey.
• Monitor and improve key performance metrics including lead quality, conversion rates, and enrollment outcomes.
• Continuously refine messaging, channel strategy, and campaign performance through analytics and testing.

Thought Leadership & Content Marketing

• Elevate research, industry insights, partnerships, and experiential learning initiatives through compelling content.
• Lead integrated content strategies across digital channels, social media, events, earned media, and stakeholder communications.
• Maintain a content calendar aligned to academic, industry, and organizational priorities.
• Collaborate with subject matter experts to package and distribute high‑value content to target audiences.

Digital Marketing & Analytics

• Oversee marketing technology platforms, including CRM, marketing automation, website optimization, SEO, and analytics tools.
• Establish marketing performance reporting and ROI measurement frameworks.
• Use data to support strategic decision‑making and resource allocation.
• Ensure compliance with organizational policies, privacy requirements, and marketing best practices.

Communications & Stakeholder Engagement

• Support executive leadership in external communications and reputation management.
• Develop messaging for major initiatives, campaigns, events, and announcements.
• Ensure consistent voice, tone, and positioning across all external‑facing materials.
• Build strong relationships with alumni, donors, industry partners, and other key stakeholder groups.

Qualifications

Required

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of progressive marketing experience, including leadership responsibility.
• Proven success developing and executing integrated marketing strategies that drive measurable growth.
• Experience with demand generation, digital marketing, content strategy, and brand management.
• Strong analytical skills with experience using data to improve marketing performance.
• Experience managing marketing technology platforms, CRM systems, and marketing automation tools.
• Excellent communication, presentation, and stakeholder management skills.

Preferred

• Master's degree in Marketing, Business, Communications, or a related discipline.
• Experience in higher education, professional education, professional services, membership organizations, or research‑driven organizations.
• Familiarity with enrollment marketing, recruitment marketing, or B2B relationship marketing.
• Experience managing agency partners and external consultants.

Success Measures

Success in this role will be measured by:

• Increased qualified lead generation and conversion performance.
• Growth in audience engagement and digital visibility.
• Stronger brand recognition and market positioning.
• Effective use of marketing analytics to drive decision‑making.
• Successful execution of integrated marketing campaigns and stakeholder communications.

Why Join Us

This is an opportunity to shape the marketing strategy and market presence of a growing organization with an ambitious vision. You'll work closely with executive leadership while building scalable marketing systems, elevating thought leadership, and creating measurable impact across multiple stakeholder audiences.

Pay: Based on experience

nextSource is proud to be an Equal Employment Opportunity and Affiliate Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure, and life experiences or for any other reason.

nextSource is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures.If you need assistance or accommodation due to a disability, you may contact us at [e-mail].

What nextSource Provides:

• Healthcare Benefits including Medical, Prescription, Vision & Dental Coverage | United Healthcare
• Voluntary STD & LTD | New York Life
• 401(k) Retirement Planning | Fidelity
• Discount Program

*You are Eligible to participate in the benefits program if you are considered a full-time employee of nextSource, working at least 30 hours per week on a consistent basis.Your coverage will be effective on the 1st of the month following 60 days of employment.