Head of Marketing

Citian; Washington (District of Columbia); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) company match

Monthly commuter transportation benefit

On-site gym

Free snacks in the office

Generous PTO

Job summary

A SaaS technology company in Washington, DC, is looking for a Head of Marketing. This role includes leading marketing efforts, coordinating campaigns, and developing strategies to enhance brand visibility. Candidates should have a minimum of 12 years of marketing experience, particularly in building brand and product campaigns for the public sector. Competitive salary and benefits are offered, including medical and 401(k) match. Join us in making smarter cities!

Qualifications

• 12+ years of experience building brand and product campaigns.
• Strong project and client management skills on cross-functional teams.
• Excellent organizational and time management skills.

Responsibilities

• Organize and maintain marketing collateral for Citian.
• Manage outbound campaigns targeting public sector segments.
• Conduct competitive research on messaging and positioning.

Skills

Project management

Client management

Communication skills

Marketing strategy

GTM strategies

Education

Bachelor’s Degree in Marketing, Business, or equivalent

Job description

Citian is a fast growing, venture backed SaaS technology company based in Washington, DC. Our software solutions revolutionize how our transportation and infrastructure systems – roads, rail, transit, bicycle, pedestrian – operate.

Our tech solutions:

• Reduce traffic fatalities
• Enhance pedestrian accessibility
• Empower system operators to save time & money

You’ll work with some of the brightest minds in the software and transportation industries. Our engineers and data scientists apply the latest in emerging tech, Artificial Intelligence, and Machine Learning to build smarter, more advanced tools for our diverse client base. We work with clients across the United States, with global ambitions in the years ahead.

Who You Are:

As the Head of Marketing at Citian, you will be responsible for coordinating our marketing efforts and product positioning while developing creative messaging strategies for integrated campaigns to our target clients. You will work closely with the Sales, Customer Success, and Product teams to execute outbound campaigns and help maintain our brand voice across all channels. You will help lead our branding efforts and create impactful collateral and case studies for our public sector clients and prospects.

Responsibilities:

• Organize & maintain marketing collateral and other materials that help drive Citian's brand and value with prospective and current clients
• Manage outbound marketing campaigns targeted toward public sector market segments
• Create and manage a LinkedIn content calendar by curating posts from internal teams, scheduling weekly updates, and reporting basic engagement metrics.
• Conduct competitive research to compare messaging, positioning, use cases, and evolving client public initiatives

Required Qualifications:

• 12+ years of Marketing experience building brand and product campaigns including strategy and execution
• Bachelor’s Degree in Marketing, Business, or related equivalent experience
• Strong project and client management skills with experience working on cross-functional teams
• Experience with GTM strategies and product positioning
• Excellent organizational and time management skills; ability to multi-task and adapt quickly
• Working knowledge of marketing and financial industry trends, products, and services
• Effective verbal, written, and interpersonal communication skills

Preferred Qualifications:

• Experience working with public sector clients or GovTech

Your Citian Advantage:

• Competitive salary and benefits package including medical, dental, and vision insurance and generous PTO.
• 401(k) company match and monthly commuter transportation benefit
• On-site gym and free snacks in the office
• High-growth potential and opportunities for advancement within a fast growing, venture-backed SaaS startup!

Let’s build smarter cities together! Learn more about Citian here:www.citian.co

Citian is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, clients, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities