Head of Marketing

Ladders; United States; Remote; USD 246,000 - 273,000; Full time

Benefits offered by this job

Equity

Phone and internet reimbursement

Flexible PTO

Parental leave

Job summary

Ladders, a leader in the Finance & Insurance space, is seeking a Head of Marketing to own the global marketing vision from a remote position. You will shape strategy, budget, and priorities for a high-growth business in a regulated, fast-moving market, building the function from the ground up with the right team, tools, and processes.

You will partner with product and GTM stakeholders to translate customer insights into measurable growth, lead product launches and market entries, and establish

Qualifications

• 5–10 years of marketing leadership experience in fintech or consumer tech.
• Proven ability to build or transform marketing functions.
• Strong knowledge of acquisition channels and marketing economics.
• Experience with marketing analytics and attribution.
• Ability to lead and develop high-performing teams.
• Genuine interest in Bitcoin and understanding of its market dynamics.

Responsibilities

• Develop and manage global marketing strategy, budget, and priorities.
• Build the marketing organization from scratch, including team and technology.
• Understand customer behavior to shape acquisition and product strategies.
• Lead go-to-market strategies for product launches and market entries.
• Establish scalable customer acquisition engines and explore new channels.
• Oversee lifecycle marketing to enhance customer engagement and retention.
• Translate existing brand and organic reach into measurable growth channels.

Skills

Marketing leadership

Customer acquisition

Marketing analytics

Team development

Strategic planning

Bitcoin market awareness

Job description

For our client, we are seeking a Head of Marketing to join the team of a leader in the Finance & Insurance space.

This role will own the global marketing vision, shaping strategy, budget, and priorities for a high-growth business in a regulated, fast-moving market. You will build and scale the marketing function from the ground up, creating the team, tools, and processes needed to drive sustainable acquisition and retention. The position will partner closely with product and go-to-market stakeholders to translate customer insights and brand strength into measurable growth.

Location: Remote

Compensation: $246,000 – $273,000 annually

Responsibilities

• Develop and manage global marketing strategy, budget, and priorities


• Build the marketing organization from scratch, including team and technology


• Understand customer behavior to shape acquisition and product strategies


• Lead go-to-market strategies for product launches and market entries


• Establish scalable customer acquisition engines and explore new channels


• Oversee lifecycle marketing to enhance customer engagement and retention


• Translate existing brand and organic reach into measurable growth channels

Qualifications

• 5-10 years of experience in marketing leadership roles, preferably in fintech or consumer technology


• Proven track record of building or transforming marketing functions


• Strong understanding of customer acquisition channels and marketing economics


• Experience with marketing analytics, measurement infrastructure, and attribution


• Ability to lead and develop high-performing teams


• Genuine interest in Bitcoin and understanding of its market dynamics

Benefits

• Equity in a high-growth startup


• Cell phone and internet reimbursement


• Flexible PTO, sick leave, and parental leave


• No trading fees on bitcoin transactions

Our client is an equal opportunity employer.