Head of Marketing

Blum USA; Stanley (NC); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Possible bonus opportunities

Health & Dental

401(k) with employer matching

Flexible Spending Plans

Competitive PTO

Life insurance

Job summary

Blum USA is seeking an experienced and strategic Head of Marketing to shape our marketing vision, strengthen brand positioning, and drive sustainable growth across global and regional initiatives. Reporting to the General Manager, you will act as a connector between customer needs, market dynamics, and organizational priorities within the GTM Team.

You will lead integrated marketing plans, demand generation, digital marketing, events, PR, and content, while building a high-performing team and

Qualifications

• 7+ years of marketing experience with ownership of strategy, planning, and execution.
• Demonstrated success building and running integrated marketing programs.
• Strong analytical skills with the ability to turn insights into strategic actions.
• Excellent communication and relationship-building skills.

Responsibilities

• Develop company-wide marketing strategies and annual plans.
• Translate the company’s vision and strategic direction into actionable marketing strategies.
• Align market needs, customer insights, and competitive signals with global/regional initiatives.
• Lead demand generation, digital marketing, events, PR, and content strategies.
• Coach and grow a high-performing marketing team.

Skills

Strategic marketing

Brand strategy

Cross-functional leadership

Data-driven marketing

Marketing analytics

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Advanced degree a plus

Job description

We are seeking an experienced and strategic marketing leader for the position of Head of Marketing. This critical role is responsible for shaping the company’s marketing vision, strengthening brand positioning, and supporting long-term, sustainable growth. The role combines deep marketing expertise with strong business thinking, strategic planning, and cross-functional collaboration. A central aspect of this role is ensuring strong alignment between market needs and the company’s global and regional initiatives, acting as a connector between customer expectations, market dynamics, and organizational priorities.

This role reports to the General Manager and is an integral part of the GTM Team.

Responsibilities and Duties

Strategic & Company-Level Contributions

• Support the development of company-wide strategies, annual plans, and organizational priorities.
• Translate the company’s vision and strategic direction into actionable marketing strategies.
• Ensure that real market needs, customer insights, and competitive signals are clearly reflected in global and regional company initiatives.
• Identify market trends, growth opportunities, and competitive insights that inform broader business decisions.
• Collaborate across departments (Business Development/product management, Sales Operations, Sales, Finance, and Distribution) to ensure full alignment between marketing activities and company goals.
• Contribute to cross-functional initiatives that influence product development, customer experience, and market expansion.
• Define and evolve the company’s brand strategy and market positioning.
• Develop integrated, multi-channel marketing plans that drive growth and support market differentiation.
• Lead the creation and execution of demand generation, digital marketing, events, PR, and content strategies.
• Ensure consistent messaging and storytelling across all brand touchpoints.
• Manage, coach, and grow a high-performing marketing team.
• Foster a culture of innovation, accountability, and data-driven decision-making.
• Oversee budgeting, resource planning, and performance tracking for all marketing activities.
• Lead market research efforts to understand customer needs, competitive landscapes, and industry trends.
• Champion customer insights across the company to influence strategy, product development, and communications.
• Use data and analytics to evaluate campaign performance and refine marketing programs.

Cross-Functional Collaboration

• Work closely with Sales to align lead generation, content strategies, and pipeline goals.
• Partner with Product teams to support launches, positioning, and lifecycle communications.
• Support HR with employer branding and internal communication initiatives when relevant.
• Occasional International travel, including Austria.

Education/Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree a plus.
• 7+ years of marketing experience with ownership of strategy, planning, and execution.
• Demonstrated success building and running integrated marketing programs.
• Strong analytical skills with the ability to turn insights into strategic actions.
• Excellent communication and relationship-building skills.

Job Knowledge

• Strategic thinker with an ability to connect day-to-day marketing actions to company-wide goals.
• Business-oriented mindset with strong problem-solving abilities.
• Skilled in brand building, storytelling, and market positioning.
• Comfortable working cross-functionally and driving alignment without formal senior leadership authority.
• Strong organizational and project management skills.
• Industry experience a plus.

Success Indicators

• Strong alignment between marketing activities and global/regional company initiatives.
• Consistent, clear brand presence and market visibility.
• Marketing initiatives that directly support company-wide growth targets.
• Well-aligned cross-functional collaboration and communication.
• Data-driven improvements in pipeline, customer engagement, and market awareness.
• A high-performing and engaged marketing team.

Blum USA believes in offering their employees an excellent benefits package that includes:

• Possible bonus opportunities
• Health (Medical and Dental)
• 401(k) with employer matching
• Flexible Spending plans to cover eligible out of pocket health, dental and vision expenses
• Competitive PTO Package
• Term life insurance equal to annual salary at no cost to employee

Company Overview

For more than 60 years Blum has been manufacturing superior quality hinge systems, drawer runners, and lift systems that create emotion and enhance user convenience in the kitchen. With every product, we strive to develop solutions to ensure that cabinet doors and drawers open with ease, close softly and effortlessly, and make workflow and everyday kitchen use easier.

Over the decades our product range has grown and so has the company. Today, Blum has eight production plants in Austria, and manufacturing sites in Brazil, Poland and the United States. Approximately 9000 Blum employees all over the world concentrate on the vision of “perfecting motion” to satisfy the specific requirements of the end user, whether it is in the kitchen or in another living area of the home. This prerequisite is the source of all our product development and innovation