Head of Marketing

Intryc (YC S24); San Francisco (CA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Generous stock options

Competitive salary

Remote first policy with 25 days of holiday

Pension plan

Private health insurance

Latest tech equipment

Job summary

Intryc (YC S24) is searching for a Head of Marketing in San Francisco who will be responsible for all aspects of marketing, from content creation to event execution. This role demands a hands-on operator with B2B SaaS marketing experience who can drive growth through effective content and storytelling. The ideal candidate will be agile, skilled in managing campaigns, and passionate about CX and AI. The position offers generous benefits, including stock options and remote policies along with a competitive salary.

Qualifications

• 3+ years of B2B SaaS marketing experience with end-to-end campaign management.
• Ability to ghostwrite compelling content that sounds authentic.
• Experience in a startup environment with a focus on rapid execution.

Responsibilities

• Own all marketing functions from strategy to execution.
• Plan and execute events and social media strategies.
• Coordinate content across various platforms to drive engagement.

Skills

B2B SaaS marketing experience

Strong writing skills

Scrappy and resourceful

High-growth environment experience

Tools

Figma

Webflow

Premiere

CapCut

Descript

Job description

We're looking for our first full‑time marketer to own everything marketing at Intryc. From the words on our homepage to the booth at CCW Vegas. The title says "Head of" because you'll own the function and the outcomes. It does not say "VP" because we want a hands‑on operator, not a strategist who delegates. You’ll have startup agility (we’re a small, fast‑paced team) but also work on polished SaaS marketing materials that resonate with enterprise audiences; the best of both worlds! Your mission: engage our community, educate the market, and ultimately drive growth through stellar content and storytelling. You'll work directly with the founders and you'll do the work yourself: write the LinkedIn post, brief the designer, run the SEO audit, ship the landing page, edit the video, set up the booth. We will hire people around you once we've proven what's working. You will own the performance of all online and event channels and you will be measured on pipeline, branded search volume, and how often CX leaders bring up Intryc unprompted. As a founding member of the team, you'll make a significant impact as we scale our revenue and operations globally to cross $5M in ARR in the next year. This role is in‑office 5 days a week in San Francisco.

What You’ll Do

• Brand, messaging and positioning: sharpen who Intryc is for, what we stand for, and why we win against legacy QA vendors and other AI startups in the CX space. Write the words yourself.
• Events: plan and execute Intryc's presence at industry events (Customer Contact Week, ICMI, Reuters CX, YC events) and run founder‑led dinners and roundtables with CX leaders. End‑to‑end: venue, list, run‑of‑show, follow‑up.
• Social media strategy and campaigns: build Intryc and our founders into category‑defining voices on LinkedIn (primary), X, and YouTube. You write the posts and ship the campaigns.
• SEO and GEO: own all search. Both classic SEO (rank for the queries our buyers run today) and Generative Engine Optimization (be cited when CX leaders ask ChatGPT, Claude, Perplexity, and Gemini about QA tools).
• Content coordination: orchestrate content across blog, customer stories, webinars, podcasts and thought leadership; partner with founders, customers and external creators.
• Performance ownership: set, track and report weekly on the metrics that matter: organic pipeline, MQLs from events, branded search volume, share of voice, content engagement, and CAC payback by channel.

You're Likely a Good Fit If You

• Have 3+ years of B2B SaaS marketing experience and have personally shipped campaigns end‑to‑end, not just managed people who did.
• Are a strong writer. You can ghostwrite a LinkedIn post for a founder that sounds like the founder, not like marketing.
• Are scrappy. You'd rather use Figma Make + Webflow + a free tool stack and ship today than spec out a $50K agency project.
• Move fast, have a strong bias for action and don't shy away from stepping on toes.
• Have worked in a high‑growth, fast‑paced environment (ideally another startup) and can drive things forward with relatively little oversight.
• Care about CX, customer support, or AI infrastructure. Bonus if you've sold to or worked with CX/Support leaders before.

Nice‑to‑haves

• Video editing chops (Premiere, CapCut, Descript) we want to ship a lot of short‑form video.
• Hands‑on content production experience: podcasts, webinars, founder‑led video.
• Experience marketing technical AI products to non‑technical buyers.

Benefits

• You’ll get to work with incredible talent in a hot and fast‑growing space and start‑up in the Gen AI and LLM space.
• Generous stock options.
• Competitive salary.
• Remote first policy with 25 days of holiday a year plus bank holidays.
• Pension plan.
• Private health insurance.
• We’ll arm you with all of the latest tech equipment.