Head of Marketing

Wwshemi; San Francisco (CA); On-site; USD 150,000 - 240,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Job summary

Wwshemi is seeking an experienced marketing leader to own end-to-end marketing for an AI platform serving the hospitality sector. The role spans product marketing and demand generation, building messaging, content, and campaigns across multiple channels.

The ideal candidate has 5+ years in B2B SaaS or AI marketing, with hands-on experience in paid acquisition, content creation, and multi-channel campaigns. On-site in San Francisco with health insurance and 401(k) match included.

Qualifications

• 5+ years of marketing in B2B SaaS or AI
• Experience developing messaging for technical products
• Hands-on paid acquisition and funnel optimization
• Inbound marketing including SEO and content
• Experience at a fast-growing technology company with multiple experiments

Responsibilities

• Develop product positioning and messaging; build marketing site with solutions pages
• Create video content, use cases, webinars, blog posts, and materials communicating product value
• Analyze competitors and conduct market research in hospitality and AI
• Experiment with newsletters, podcasts, influencer partnerships; create design assets with designers
• Plan field marketing campaigns, city activations, events, conferences, and dinners
• Develop thought leadership content for company leaders; amplify on LinkedIn and other channels
• Direct paid advertising; improve signup funnels; build targeted lead generation programs
• Measure campaign performance and optimize marketing via analytics and A/B testing

Job description

About the Role

Own end-to-end marketing for an AI platform serving the hospitality sector. This hands-on leadership role spans product marketing and demand generation, with a focus on building and testing effective marketing programs.

What You'll Do

• Develop product positioning and messaging, and build the marketing site with solutions pages for different customer segments.
• Create video content, use cases, webinars, blog posts, and other materials that communicate product value.
• Analyze competitors and conduct market research across hospitality and the broader AI landscape.
• Experiment with newsletters, podcasts, and influencer partnerships, and create design assets or collaborate with designers.
• Plan and execute field marketing campaigns, city activations, events, conferences, and relationship dinners.
• Develop thought leadership content for company leaders and amplify it across LinkedIn and other channels.
• Direct paid advertising, improve signup funnels, and build targeted lead generation programs.
• Measure campaign performance and optimize marketing through analytics and A/B testing.

What We're Looking For

• At least 5 years of marketing experience in B2B SaaS or AI, with ownership of campaigns from positioning through execution.
• Experience developing messaging for technical or complex products and producing content such as blog posts, case studies, video scripts, or use case materials.
• Hands-on experience with paid acquisition, conversion funnel optimization, and measurable campaign results.
• Experience spanning inbound marketing, including SEO and content, and outbound programs such as events, field marketing, and direct outreach.
• Background at a fast-growing technology company, with experience running multiple marketing experiments; relevant sectors may include AI, fintech, SaaS, cybersecurity, DevOps, or consumer technology.
• Strong market research, competitive analysis, analytics, and cross-channel campaign skills. Hospitality experience is not required.
• Senior marketing experience, with the ability to work independently and scale initiatives or a team as needed.

Compensation & Benefits

Base salary: $150,000 to $240,000 annually, plus 0.20% to 0.75% equity. Benefits include health insurance and a 401(k) match. Visa sponsorship is not available.

Location

On-site in San Francisco, California.