Head of Marketing

ITVA; Oregon; Hybrid; USD 150,000 - 210,000; Full time

Job summary

ITVA, Inc. is seeking a Head of Marketing to build the marketing function from the ground up. You will shape positioning, messaging, and a scalable growth engine, partnering with leadership across engineering, product, and sales to reach enterprise IT decision-makers.

You will own digital marketing, content, demand generation, and go-to-market strategy, building a team and processes that deliver measurable pipeline and revenue impact in a fast-growing, AI-native enterprise platform environment.

Qualifications

• 7+ years of professional marketing experience.
• 3+ years of marketing leadership experience.
• Proven experience building or scaling marketing functions at startups or high-growth technology companies.
• Strong understanding of enterprise B2B marketing, long sales cycles, and technical buyer personas.
• Experience developing positioning, messaging, and go-to-market strategies for complex technology products.
• Demonstrated success building demand-generation programs that produce measurable pipeline and revenue impact.
• Experience across multiple marketing disciplines, including content, digital, product marketing, and growth.
• Strong analytical skills and a data-driven approach to marketing performance.
• Excellent communication, storytelling, and leadership abilities.
• An entrepreneurial mindset with the ability to operate independently, prioritize effectively, and thrive in an environment where the playbook hasn't been written.

Responsibilities

• Build marketing from zero to one: Establish ITVA's marketing strategy, infrastructure, processes, and organizational foundation.
• Own positioning and messaging: Develop a compelling narrative that communicates ITVA's value to enterprise IT, networking, infrastructure, and security leaders.
• Build the brand: Establish ITVA as a recognizable and trusted name in AI-driven enterprise IT operations.
• Drive demand generation: Develop and execute campaigns that generate qualified enterprise opportunities and support revenue growth.
• Lead go-to-market strategy: Partner with sales, product, and leadership on launches, market expansion, and customer acquisition.
• Own digital marketing: Lead website strategy, SEO, paid campaigns, email marketing, and digital acquisition channels.
• Develop content and thought leadership: Build technical and business-focused content, customer success stories, and industry perspectives.
• Build marketing operations: Establish attribution, analytics, reporting, and performance measurement to understand marketing's contribution to revenue.
• Support enterprise sales: Create sales enablement materials, competitive positioning, case studies, and campaigns that accelerate complex enterprise sales cycles.
• Build and lead the team: Identify, recruit, and develop marketing talent as the company scales.
• Execute hands-on: Roll up your sleeves to launch campaigns, create content, test messaging, and deliver results without relying on a large existing team.

Skills

Marketing leadership

B2B marketing

Go-to-market strategy

Demand generation

Content strategy

Digital marketing

Data-driven marketing

Leadership abilities

Strategic storytelling

Tools

CRM

Marketing automation

Job description

About ITVA

ITVA is building an AI-native platform transforming how enterprises manage and secure their IT infrastructure. We're bringing artificial intelligence into real-world enterprise operations, combining infrastructure visibility, automation, troubleshooting, cybersecurity, and IT service management into a single intelligent platform.We're an engineering-driven company with an established product, enterprise customers, and proven commercial traction. Now, we're ready to build a marketing organization that matches the ambition of our technology.

About the Role

As Head of Marketing, you'll be responsible for building ITVA's marketing function from zero to one. This is a unique opportunity to join a growing enterprise technology company at a pivotal stage. We have the technology, the customers, and the market opportunity. What we need is a marketing leader who can turn that foundation into a recognizable brand and a scalable growth engine. You'll own everything from positioning and messaging to demand generation, content, digital marketing, and go-to-market strategy. This is not a role where you'll simply manage an established team or optimize existing campaigns. You'll define the strategy, establish the processes, build the team, and execute alongside them. You'll work directly with company leadership, engineering, product, and sales to shape how ITVA is positioned in the market and how we reach our next generation of enterprise customers.

What You'll Do

• Build marketing from zero to one:
• Establish ITVA's marketing strategy, infrastructure, processes, and organizational foundation.
• Own positioning and messaging:
• Develop a compelling narrative that clearly communicates ITVA's value to enterprise IT, networking, infrastructure, and security leaders.
• Build the brand:
• Establish ITVA as a recognizable and trusted name in AI-driven enterprise IT operations.
• Drive demand generation:
• Develop and execute campaigns that generate qualified enterprise opportunities and support revenue growth.
• Lead go-to-market strategy:
• Partner with sales, product, and leadership on launches, market expansion, and customer acquisition.
• Own digital marketing:
• Lead website strategy, SEO, paid campaigns, email marketing, and digital acquisition channels.
• Develop content and thought leadership:
• Build compelling technical and business-focused content, customer success stories, and industry perspectives.
• Build marketing operations:
• Establish attribution, analytics, reporting, and performance measurement to understand marketing's contribution to revenue.
• Support enterprise sales:
• Create sales enablement materials, competitive positioning, case studies, and campaigns that accelerate complex enterprise sales cycles.
• Build and lead the team:
• Identify, recruit, and develop marketing talent as the company scales.
• Execute hands-on:
• Roll up your sleeves to launch campaigns, create content, test messaging, and deliver results without relying on a large existing team.

What We're Looking For

• 7+ years of professional marketing experience
• 3+ years of marketing leadership experience
• Proven experience building or scaling marketing functions at startups or high-growth technology companies.
• Strong understanding of enterprise B2B marketing, long sales cycles, and technical buyer personas.
• Experience developing positioning, messaging, and go-to-market strategies for complex technology products.
• Demonstrated success building demand-generation programs that produce measurable pipeline and revenue impact.
• Experience across multiple marketing disciplines, including content, digital, product marketing, and growth.
• Strong analytical skills and a data-driven approach to marketing performance.
• Excellent communication, storytelling, and leadership abilities.
• An entrepreneurial mindset with the ability to operate independently, prioritize effectively, and thrive in an environment where the playbook hasn't been written.

Nice to Have

• Experience marketing enterprise infrastructure, networking, cybersecurity, observability, or IT operations platforms.
• Previous experience as an early marketing hire or founding marketing leader.
• Experience working with technical founders and engineering-led organizations.
• Familiarity with account-based marketing (ABM), enterprise events, industry conferences, and partner marketing.
• Experience building marketing strategies targeting Fortune 500 enterprises or regulated industries.
• Familiarity with AI products and the evolving enterprise AI landscape.
• Experience hiring and scaling high-performing marketing teams.

Why Join ITVA

• A genuine zero-to-one opportunity: Build an entire marketing function from the ground up, with the autonomy to define how it's done.
• An established product, not just a pitch deck: Join a company with real enterprise customers, proven technology, and commercial traction.
• Shape the company's identity: Your work will directly influence how ITVA is perceived, positioned, and recognized in the market.
• Lead the AI transformation: Help introduce AI-powered technology to the enterprise infrastructure teams responsible for some of the world's most critical systems.
• Work directly with leadership: Have meaningful influence over company strategy, product positioning, and go-to-market decisions.
• Build your own team: Create the marketing organization, culture, and processes you believe will drive success.
• Make a measurable impact: Your work won't be buried inside a large organization. You'll see the direct connection between your decisions and the company's growth.

Who Will Thrive Here

We're looking for a builder, not just a manager. Someone who gets excited by a blank canvas, knows how to turn a complex technical product into a compelling story, and is equally comfortable defining a long-term strategy and personally executing the first campaign. If you've ever wanted to build a marketing organization your way, with a strong product and real market opportunity behind you, this is that opportunity.