Head of Marketing - AI for Enterprise Growth

ITVA, Inc.; Oregon; Hybrid; USD 150,000 - 210,000; Full time

Job summary

ITVA, Inc. is seeking a Head of Marketing to build the marketing function from the ground up. You will shape positioning, messaging, and a scalable growth engine, partnering with leadership across engineering, product, and sales to reach enterprise IT decision-makers.

You will own digital marketing, content, demand generation, and go-to-market strategy, building a team and processes that deliver measurable pipeline and revenue impact in a fast-growing, AI-native enterprise platform environment.

Qualifications

• 7+ years of professional marketing experience.
• 3+ years of marketing leadership experience.
• Proven experience building or scaling marketing functions at startups or high-growth technology companies.
• Strong understanding of enterprise B2B marketing, long sales cycles, and technical buyer personas.
• Experience developing positioning, messaging, and go-to-market strategies for complex technology products.
• Demonstrated success building demand-generation programs that produce measurable pipeline and revenue impact.
• Experience across multiple marketing disciplines, including content, digital, product marketing, and growth.
• Strong analytical skills and a data-driven approach to marketing performance.
• Excellent communication, storytelling, and leadership abilities.
• An entrepreneurial mindset with the ability to operate independently, prioritize effectively, and thrive in an environment where the playbook hasn't been written.

Responsibilities

• Build marketing from zero to one: Establish ITVA's marketing strategy, infrastructure, processes, and organizational foundation.
• Own positioning and messaging: Develop a compelling narrative that communicates ITVA's value to enterprise IT, networking, infrastructure, and security leaders.
• Build the brand: Establish ITVA as a recognizable and trusted name in AI-driven enterprise IT operations.
• Drive demand generation: Develop and execute campaigns that generate qualified enterprise opportunities and support revenue growth.
• Lead go-to-market strategy: Partner with sales, product, and leadership on launches, market expansion, and customer acquisition.
• Own digital marketing: Lead website strategy, SEO, paid campaigns, email marketing, and digital acquisition channels.
• Develop content and thought leadership: Build technical and business-focused content, customer success stories, and industry perspectives.
• Build marketing operations: Establish attribution, analytics, reporting, and performance measurement to understand marketing's contribution to revenue.
• Support enterprise sales: Create sales enablement materials, competitive positioning, case studies, and campaigns that accelerate complex enterprise sales cycles.
• Build and lead the team: Identify, recruit, and develop marketing talent as the company scales.
• Execute hands-on: Roll up your sleeves to launch campaigns, create content, test messaging, and deliver results without relying on a large existing team.

Skills

Marketing leadership

B2B marketing

Go-to-market strategy

Demand generation

Content strategy

Digital marketing

Data-driven marketing

Leadership abilities

Strategic storytelling

Tools

CRM

Marketing automation

Job description

ITVA, Inc. is seeking a Head of Marketing to build the marketing function from the ground up. You will shape positioning, messaging, and a scalable growth engine, partnering with leadership across engineering, product, and sales to reach enterprise IT decision-makers.

You will own digital marketing, content, demand generation, and go-to-market strategy, building a team and processes that deliver measurable pipeline and revenue impact in a fast-growing, AI-native enterprise platform environment.