Head of Marketing

Zoe Financial; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

A leading wealth platform in New York is seeking a Head of Marketing to lead their marketing team. This role involves overseeing digital campaigns, driving growth initiatives, and collaborating with a talented team. The ideal candidate will have extensive experience in growth marketing and a passion for data-driven strategies, along with a competitive salary and benefits package.

Benefits

Competitive salary and bonuses

Health, Dental & Vision coverage

Commuting & Gym benefits

401(K) plan

Two weeks PTO

Qualifications

• Over 7 years in Growth Marketing, with demand generation experience preferred.
• Proficiency with CRM systems and marketing automation tools.
• Experience in finance or tech industries is a plus.

Responsibilities

• Lead marketing team and oversee digital paid media campaigns.
• Drive impact by executing marketing initiatives and partnerships.
• Collaborate with U.S. and Bogota-based teams.

Skills

Data-driven marketing

Campaign management

Collaboration

Optimization

Proactivity

Education

BS/BA in Marketing, Business, or equivalent experience

Tools

Salesforce

HubSpot

Dynamics

Job description

About The Firm

Zoe is an end-to-end wealth platform that helps clients grow and protect their wealth through innovative technology and exceptional client service. It has raised $45M in venture capital, backed by Sageview Capital and the Opportunity Fund, with team members from JP Morgan, Blackrock, Charles Schwab, Uber, and Doordash. Recognized as Nerdwallet’s Best Online Financial Advisor (2022-2024), Morningstar’s Fintech Startup of the Year 2019, and other awards, Zoe is based in New York with offices in Bogota, Colombia.

Location: NYC (Work 5 days a week in Midtown office)

Reports to: CEO

Level: Head

About The Role

We are hiring a Head of Marketing in NYC to lead our marketing team, overseeing digital paid media campaigns across channels like paid search, affiliates, display, and paid social, as well as CRM initiatives.

What You’ll Do

• Drive impact by setting direction and executing marketing initiatives, including channels, thought leadership, sponsorships, partnerships, events, PR, awards, and inbound demand generation.
• Collaborate with a top-tier team and work with our Bogota-based team, blending U.S. startup culture with international talent.
• Support and grow within a collaborative environment that encourages learning and mutual support.
• Enjoy competitive salary, stock options, and benefits such as private health coverage, flexible time-off, stipends, travel, and a dynamic work environment.

About You

• Seeking career growth and excited about data-driven marketing.
• Enjoy analyzing, optimizing, and reporting results.
• Thrives on challenges and leading growth initiatives.
• Appreciates outstanding campaigns and draws insights from data.
• Proactive, responsible, with good judgment and integrity.
• Excellent collaborator, organized, and able to manage multiple priorities in a fast-paced environment.

Qualifications

• BS/BA in Marketing, Business, or equivalent experience.
• Over 7 years in Growth Marketing, with demand generation experience preferred.
• Proficiency with CRM systems (Salesforce, HubSpot, Dynamics) and marketing automation tools.
• Experience with email marketing and campaign management.
• Background with digital agencies, startups, or related fields.
• Experience in finance or tech industries is a plus.

Benefits

• Competitive salary and bonuses.
• Health, Dental & Vision coverage.
• Commuting & Gym benefits, 401(K), two weeks PTO.
• Opportunity to influence company culture as an early team member.