Head of Growth — Biohacking Bestie

Biohacking Bestie; California; Remote; USD 90,000 - 110,000; Full time

Benefits offered by this job

$100K base salary plus performance–dr

Possible equity for right person

Fully remote; flexible hours

Direct access to CEO

Job summary

Biohacking Bestie is seeking a hands-on Head of Growth to own profitable customer acquisition and retention for our women’s health supplement line. You’ll report to the Founder/CEO Aggie Lal, manage TikTok and Meta ads, and lead email/SMS retention to scale revenue while building a brand-forward growth engine.

You’ll operate with autonomy in a small, fast-moving team, owning results and driving equity-driven growth as we scale.

Qualifications

• 5+ years in DTC growth or performance marketing; proven growth for a brand
• Experience running Meta and TikTok ads with profitability
• Experience with subscription/retention programs and email/SMS
• Familiarity with compliance for supplements advertising

Responsibilities

• Grow new-customer revenue for supplements, profitably; define CAC, MER and margin targets
• Run TikTok and Meta ads hands-on; manage budgets and scaling
• Keep creative fresh and test new approaches; document learnings
• Own retention via email and SMS agency; optimize flows in Klaviyo and ManyChat
• Plan and execute big moments (Black Friday, launches) and test landing/product pages
• Ensure tracking works (pixel, CAPI, Events API) and metric accuracy
• Manage agencies/freelancers and drive results

Skills

Meta Ads Manager

TikTok Ads Manager

Tracking & Attribution

CAC/LTV/MER

Klaviyo

Tools

Shopify

ManyChat

Job description

Biohacking Bestie is hiring a Head of Growth for our supplement line. This role reports directly to our Founder and CEO, Aggie Lal, runs our TikTok and Meta ads, leads retention with our email and SMS agency, and owns the number that matters most: profitable customers who keep coming back.

The brand is built on ten years of community: 1.5M followers on Instagram, 700K on TikTok and a bestselling book in 15 languages. The opportunity now is turning that attention into paid acquisition that scales profitably.

We're a team of three with proper startup energy. We move fast, we change course when the data tells us to, and we lean on AI for a lot of the heavy lifting. Nobody here waits for a process to tell them what to do, and nobody says "that's not my job."

We're looking for an A player. Someone who spots a problem on Tuesday and has a test live by Thursday without waiting for permission. You'll be hands-on in the ad accounts, close to the numbers, and honest about what's working and what isn't.

You've done it for someone else. Now build something you own.

Biohacking Bestie is hiring a Head of Growth for our supplement line. This role reports directly to our Founder and CEO, Aggie Lal, runs our TikTok and Meta ads, leads retention with our email and SMS agency, and owns the number that matters most: profitable customers who keep coming back.

The brand is built on ten years of community: 1.5M followers on Instagram, 700K on TikTok and a bestselling book in 15 languages. The opportunity now is turning that attention into paid acquisition that scales profitably.

We're a team of three with proper startup energy. We move fast, we change course when the data tells us to, and we lean on AI for a lot of the heavy lifting. Nobody here waits for a process to tell them what to do, and nobody says "that's not my job."

We're looking for an A player. Someone who spots a problem on Tuesday and has a test live by Thursday without waiting for permission. You'll be hands-on in the ad accounts, close to the numbers, and honest about what's working and what isn't.

You've done it for someone else. Now build something you own.

You've worked at one of the leaders in the industry and watched it grow up close. You know what a winning supplement ad looks like in the first three seconds, and you've seen your work move real revenue. You're good, and you know it.

But lately it feels slow. Three approval rounds for one ad. Roadmaps decided by committee. Your best wins end up as a line in someone else's quarterly deck. You didn't get into growth to manage process.

You got into it to win.

Now you want a smaller team where the results are clearly yours. More accountability, more freedom to try new things, and no one to hide behind. The audience is already here, the products already sell, and the playbook you've learned is exactly what's missing. Nothing sits between your idea and launch.

You get the budget, the creative freedom and a direct line to the CEO.

And you're not building it for someone else this time. There's equity on the table for the right person, so when this brand becomes the next big name in women's wellness, you'll be one of the people who built it and owns a piece of it.

Who we are

Biohacking Bestie is a women's health brand. We teach women to work with their hormones and their cycle instead of fighting them, and we live on the middle path: no obsessing over every gram, no ignoring your body either. Today that's ten supplements (Cycle Bestie, Sleep Bestie, Bloating Bestie, Daily Bestie and friends), the Bestie app, our programmes and the podcast.

How we work:

• We measure, we don't guess. Decisions come from the data.
• We don't overpromise. Supplement ads have rules, and we follow them even when a sketchier claim would convert better.
• Ownership over titles. Whoever sees the problem fixes it.

What you get

• $100K base, plus a possible performance bonus tied to profitable growth.
• Possible equity for the right person. If you help build this, we want you to own a piece of it.
• You work directly with the CEO. As we grow, this role grows into VP of Growth or CMO, and you'll help choose who joins you.
• Fully remote. Work from anywhere, set your own hours, and no one checking when your green dot is on. We care about results.
• All the supplements you want, plus the app and programmes.
• Good AI tools, so a small team can do big-team work.
  

What you’ll actually do

• Grow new-customer revenue for the supplements, profitably. We'll agree on CAC, MER and margin targets together, and you own hitting them.
• Run TikTok and Meta yourself: account setup, budgets, scaling, Spark Ads, partnership ads, whitelisting. Not just managing an agency that does it.
• Keep fresh creative going out every week, kill the losers fast, and write down what we learned.
• Find the founder's organic posts that are already working and turn them into paid ads.
• Own retention. Work with our email and SMS agency to plan campaigns, build and improve flows in Klaviyo and ManyChat, and grow subscriptions, second orders and LTV.
• Share one simple dashboard every week: CAC, LTV, MER and ROAS, by channel and by product.
• Make sure our tracking actually works (pixel, CAPI, TikTok Events API, post-purchase surveys) so we can trust the numbers.
• Plan the big moments: Black Friday, new launches like our creatine, bundle offers.
• Test and improve our landing pages and product pages.
• Find creators and UGC people who make ads that sell.
• Hold the email and SMS agency to clear briefs, a monthly calendar and revenue targets, so paid traffic turns into repeat customers.
• Keep every ad compliant. No disease claims, no "instant," nothing that gets us flagged.
• Manage any agencies or freelancers we bring in, and hold them to numbers.
• Once TikTok and Meta are humming, test what's next: YouTube, Amazon, TikTok Shop.
  

What you need to be great at

• Initiative, above everything. You don't need a brief to start, you write the brief. If something's broken, you fix it or bring a plan.
• Comfortable with speed and change. Priorities can shift week to week here, and that excites you instead of stressing you out.
• Meta Ads Manager, for real. Advantage+, account structure, and scaling without wrecking efficiency.
• TikTok Ads Manager, for real. Spark Ads, Smart+, whitelisting, TikTok Shop.
• You know why a hook works in the first three seconds, and you can write a brief a creator can actually shoot.
• You're comfortable with the math: CAC, LTV, margin, payback.
• Tracking and attribution, including tools like Triple Whale or Northbeam.
• Subscriptions and retention for products people buy every month.
• You know the rules for supplement ads (FTC, FDA structure/function claims, platform policies), or you'll learn them fast.
• Klaviyo and retention. You know what great welcome, post-purchase and win-back flows look like, and you can direct an agency to build them. Shopify too.
• You use AI tools daily and don't make it a whole thing.
• You bring a recommendation, not a 40-slide report.
  

Your background

• 5+ years in DTC growth or performance marketing, and at least 2 of them leading growth for a brand
• You've personally run serious spend on both Meta and TikTok and made it profitable
• Experience at a category leader in supplements or wellness is a big plus
• You've grown subscription and repeat revenue before, ideally working alongside an email or retention agency
• Bonus points if you've worked with a founder-led or creator-led brand
  

The logistics

• Mostly at a computer, in ad accounts and dashboards
• Fully remote. We're based on Pacific time, so some overlap for calls helps, but we're flexible
• Occasional travel for shoots or team time
  

Commitment to diversity

We're an equal opportunity employer. Our customers are women of every background, age and life stage, and our team should look like them. We hire regardless of race, color, religion, age, national origin, sex, gender identity, sexual orientation, disability or whether you're a parent.