Head of Marketing

Wayvia (formerly PriceSpider); Irvine (CA); On-site; USD 180,000 - 270,000; Full time

Job summary

Wayvia in Irvine, CA is seeking a Head of Marketing to own the marketing function, including demand generation, market positioning, product marketing, brand and partnerships. This leader will report directly to the CEO and drive marketing-sourced pipeline, strategy, programs and execution.

Lead a multi-functional marketing team, shape a data-driven roadmap, and evolve an AI-enabled operating model to accelerate growth for Wayvia and its clients.

Qualifications

• 6+ years in a fast-growing B2B SaaS environment.
• Ownership of demand generation.
• People management of a multi-function marketing team.
• Fluency with AI as an operating capability.

Responsibilities

• Own the demand generation and pipeline programs.
• Form and defend market positioning strategy with Sales leadership.
• Own product marketing across launches and enablement.
• Lead brand, communications and agency relationships.
• Lead and develop a team across product marketing, growth, brand and operations.
• Build marketing as an AI-enabled operating model.
• Stand up a customer community for product input and references.

Skills

Demand generation

People management

AI in marketing

B2B SaaS

Brand & communications

Market strategy

Product marketing

Data-driven decision making

Education

MBA or advanced degree

Bachelor's degree in Marketing or related field

Job description

At Wayvia, we help the world’s top brands stay ahead—using AI, data, and innovation to shape the future of commerce. Whether you’re charting a new path or leveling up your journey, Wayvia is where your career can go further. We’d love to meet you.

We help global brands connect with their shoppers in ways that are relevant, respectful, and real. And we do the same for each other—with trust, transparency, and the human connection that makes great work possible.

At Wayvia, you’ll find a team that’s curious, collaborative, and always up for solving what’s next. We move fast, think boldly, and support one another in building something that matters—for our clients, for shoppers, and for each other.

Job Brief

The Head of Marketing will own the marketing function at Wayvia, including demand generation, market positioning, product marketing, brand and communications, agency partnerships and budget management. Reporting directly to the Chief Executive Officer and leading a team, this role will be accountable for marketing-sourced pipeline, strategy, programs and execution.

Essential Functions & Responsibilities

• Demand Generation and Pipeline — Own the programs that produce marketing-sourced pipeline.
• Market and Positioning Strategy — Form and defend a view of how the market is changing — buying behavior, pricing models, category definition — and get the business to act on it, working closely with Sales leadership.
• Product Marketing — Own the positioning, launch and enablement across the product line, working as a counterpart to Product.
• Brand, Communications and Agencies — Own the brand, core messaging and all marketing communications, including the agency and PR relationships.
• Team Leadership — Lead and develop a team across product marketing, growth, brand and marketing operations.
• AI-Enabled Operating Model — Build marketing as a system, with AI agents doing real work in strategy, campaign execution and iteration.
• Customer Community — Stand up a marketing-led customer community — user groups and focus groups — that produces product input and references.

Minimum Qualifications

• 6+ years in a fast-growing B2B SaaS environment.
• Demonstrated ownership of demand generation.
• People management of a multi-function marketing team.
• Fluency with AI as an operating capability.

Preferred Qualifications

• Product marketing depth across launch and enablement.
• Commerce intelligence, retail media, martech or adtech experience.
• Institutional investor and board-level presentation experience.
• A category creation or thought-leadership track record.
• MBA or advanced degree.

Wayvia is an equal opportunity employer that is committed to inclusion and diversity.