Marketing Leader: AI-Driven Growth & Brand Strategy

Wayvia (formerly PriceSpider); Irvine (CA); On-site; USD 180,000 - 270,000; Full time

Job summary

Wayvia in Irvine, CA is seeking a Head of Marketing to own the marketing function, including demand generation, market positioning, product marketing, brand and partnerships. This leader will report directly to the CEO and drive marketing-sourced pipeline, strategy, programs and execution.

Lead a multi-functional marketing team, shape a data-driven roadmap, and evolve an AI-enabled operating model to accelerate growth for Wayvia and its clients.

Qualifications

• 6+ years in a fast-growing B2B SaaS environment.
• Ownership of demand generation.
• People management of a multi-function marketing team.
• Fluency with AI as an operating capability.

Responsibilities

• Own the demand generation and pipeline programs.
• Form and defend market positioning strategy with Sales leadership.
• Own product marketing across launches and enablement.
• Lead brand, communications and agency relationships.
• Lead and develop a team across product marketing, growth, brand and operations.
• Build marketing as an AI-enabled operating model.
• Stand up a customer community for product input and references.

Skills

Demand generation

People management

AI in marketing

B2B SaaS

Brand & communications

Market strategy

Product marketing

Data-driven decision making

Education

MBA or advanced degree

Bachelor's degree in Marketing or related field

Job description

Wayvia in Irvine, CA is seeking a Head of Marketing to own the marketing function, including demand generation, market positioning, product marketing, brand and partnerships. This leader will report directly to the CEO and drive marketing-sourced pipeline, strategy, programs and execution.

Lead a multi-functional marketing team, shape a data-driven roadmap, and evolve an AI-enabled operating model to accelerate growth for Wayvia and its clients.