Product Marketing Manager

Wayve; London (KY); Hybrid; USD 88,000 - 122,000; Full time

Benefits offered by this job

Hybrid work in London

Job summary

Wayve is seeking an experienced Product Marketing Manager to lead the global strategy for Embodied AI software for OEMs. You will craft narratives, develop marketing materials, and collaborate across teams to position Wayve as a leader in assisted and automated driving.

The role involves creating campaigns, educating automotive OEMs and Tier 1 suppliers, and driving demand while maintaining a strong market presence. London-based with hybrid work.

Qualifications

• Proven expertise in strategic positioning and value proposition development.
• Experience with B2B marketing in complex technical sales.
• Exceptional collaboration, communication, and project management skills.
• Ability to translate technical concepts into customer-focused messaging.

Responsibilities

• Develop and execute global product marketing strategies for automotive AI.
• Create compelling narratives and marketing materials for OEMs and Tier 1s.
• Lead content, campaigns, and co-marketing with partners and events.
• Support demand generation and pipeline growth through targeted initiatives.
• Collaborate with Engineering, Product Management, and BD to align messaging.

Skills

Strategic positioning

Value proposition development

Product marketing

B2B marketing

Cross-functional collaboration

Strong communication

Exceptional writing

Project management

Job description

The role

We are seeking an experienced and results-driven Product Marketing Manager to lead the strategic positioning of Wayve's Embodied AI software products for OEMs. You will develop and execute a global product marketing strategy to drive demand, awareness, and positive perception of our automotive products. Your work will inform/educate automotive OEMs, Tier 1 providers, and SoC and systems architects about our products and establish Wayve as a leading AI developer for assisted and automated driving.

As the Product Marketing Manager, you will work across core teams, including Product & Strategy, Technical Business Development, Automotive, and Marketing, to create compelling narratives that showcase Wayve’s unique value proposition. You will play a key role in developing marketing materials that will educate automotive OEMs, Tier 1 suppliers, and SoC and systems architects about our AI technology and establish Wayve as a leader in the future of driving automation.

We’re looking for a strategic thinker with exceptional communication skills to elevate Wayve’s market presence and help transform the automotive industry.

Key Responsibilities:

• Product Marketing Strategy:
  Develop and implement a global product marketing strategy that positions Wayve as a leading developer of Automotive AI, highlighting our Embodied AI software as the key enabler for OEMs transitioning to advanced assisted and automated driving.
  Craft a compelling product narrative that differentiates Wayve in a competitive market, showcasing how our technology enables L2+, L3, and L4 automation via Embodied AI
  Define clear value propositions for Wayve’s product portfolio, highlighting unique selling points that drive adoption and engagement across the automotive sector.
  Monitor and analyze market trends and competitive product offerings, particularly in ADAS and Automated Driving technologies, to inform product positioning and marketing strategies.

• Campaign Development:
  Create and execute integrated marketing campaigns that communicate Wayve’s product vision and technological leadership to automakers, establishing a competitive edge in the market.
  Lead the development of content and promotional materials that build trust in AI-driven driving automation and drive consumer interest.
  Manage and track all product-related marketing activities, including website content, digital campaigns, product blogs, thought-leadership initiatives, co-marketing efforts with partners, and industry events.

• Support Pipeline Growth:
  Develop marketing strategies that increase brand visibility and product awareness, generate leads, and support market expansion.
  Collaborate with the Automotive and Technical BD teams to create sales enablement materials (e.g., presentations, competitive analysis, demos, and targeted campaigns) to support their customer engagments.

• Cross-Functional Collaboration:
  Work closely with Engineering, Product Management, and Business Development to translate complex technical details about our Embodied AI products into compelling, customer-friendly messaging.
  Develop internal training and product knowledge resources to ensure teams across the company understand our products’ value propositions and how they solve critical industry challenges.

About you

In order to set you up for success as a Product Marketing Manager at Wayve, we’re looking for the following skills and experience.

Essential:

• Proven expertise in strategic positioning, value proposition development, and product marketing, specifically within the automotive industry.

• Strong knowledge of the full B2B marketing mix and its role in driving pipeline growth, especially within complex, technical sales cycles.

• Exceptional collaboration, communication, and project management skills with a keen eye for detail.

• Demonstrated ability to prioritize and multitask effectively, especially when working with cross-functional teams, including technical engineering groups and senior leadership.

• Resilient and optimistic when faced with challenges—able to view setbacks as opportunities for growth, while maintaining focus on long-term objectives.

• Outstanding writing, editing, and content development skills with the ability to translate complex technical concepts into clear, compelling messaging tailored to a customer-focused audience.

Desirable:

• Direct experience in the AV industry or with automotive software and AI applications.

• Technical background is an asset

This is a full-time role based in our office in London (hybrid). At Wayve we want the best of all worlds so we operate a hybrid working policy that combines time together in our offices and workshops to fuel innovation, culture, relationships and learning, and time spent working from home. We operate core working hours so you can determine the schedule that works best for you and your team.