Head of Marketing

Marketingops; Independent (LA); Remote; USD 120,000 - 200,000; Full time

Job summary

A global company is seeking a Head of Marketing to drive brand growth and marketing initiatives. The role involves defining marketing strategies, overseeing brand communications, and scaling revenue by establishing new growth channels. This position offers a fully remote work environment, competitive compensation, and opportunities for personal development.

Benefits

Fully remote work environment

Competitive compensation and equity

Minimum four weeks vacation

Personal development budget

Premium health insurance

Travel insurance

New laptop and office allowance

Team gatherings in various locations

Qualifications

• Experience building bold marketing strategies is a plus.
• Comfortable in analytics and setting targets.
• Ability to communicate complex ideas simply.

Responsibilities

• Define and lead the global marketing strategy.
• Oversee all brand and communications touchpoints.
• Establish novel marketing growth channels.

Skills

Communication

Creativity

Leadership

Analytical skills

Strategic thinking

Job description

SafetyWing (YC W18)is seeking a Head of Marketing to lead the creative and strategic direction of our brand during an exciting next chapter of growth. We’re looking for someone bold who can break the barriers of possibility to make SafetyWing’s character known to the world. Someone who understands how to scale marketing systems, shares our vision for the future, and knows how to communicate ideas that resonate, stories that spread, and experiences people want to be part of.

We are on a mission to remove the role of geographical borders as a barrier to equal opportunities and freedom for everyone. And we are doing that by creating simple health, insurance, and retirement products for remote workers worldwide as a replacement for national welfare systems.

Your responsibilities will include:

Creating a compelling brand experience that builds brand love and leaves a deep cultural impact
Defining and leading the global marketing strategy across brand, content, product and growth, shaping our go-to-market narratives and ensuring excellent execution
Leading the development and execution of high-impact brand initiatives by setting the strategic direction, collaborating with the creative team and external agencies, and overseeing the successful rollout of campaigns
Overseeing all brand and comms touchpoints including campaigns, emails, social media, podcasts, media relations, events, newsletters, merchandise, videos, thought leadership, and more, ensuring a clear, compelling voice that aligns our mission with every message
Establishing and scaling novel marketing growth channels to scale our revenue 10x from today
Establishing a simple metrics dashboard to measure effectiveness across our initiatives

We are looking for someone who:
Understands human motivation and applies it in a first principles way
Leads with boldness and authenticity, with a strong intuition for what resonates with people
Can communicate complex ideas simply and attractively
Has experience building and creating bold, unique marketing strategies, a plus if its from the scale of $50M – $500M revenue (but not required)
Is an independent thinker, able to recognize how a system actually works, or opportunities everyone else miss
Is comfortable in analytics and has experience setting team targets and ensuring they’re met

We like to work with people who:
Want to help build a global social safety net on the Internet
Think for themselves instead of copying others
Are willing to try new things, even with the risk of failure
Are intellectually curious and open to new ideas
Are creative and bold in the face of any problems
Have strong integrity and do the right thing

What we offer:
Fully remote work environment – work from anywhere globally
Competitive compensation and equity compensation
A minimum of four weeks of vacation per year
A personal development budget
Premium health insurance that travels with you
Travel insurance any time you travel outside of your home country
New laptop, office allowance and more!
Multiple team gatherings per year in amazing locations—our previous meetups were in Mexico, Bali, Siglufjörður and Hoi An

We look forward to hearing from you!