Head of Marketing

Alcor LLC; Chicago (IL); Remote; USD 80,000 - 120,000; Full time

Job summary

An innovative tech company is seeking a Head of Marketing to lead their B2B marketing initiatives. This role involves developing a lead generation strategy, collaborating with executives, and leveraging digital marketing channels to drive high-quality leads. The ideal candidate will have a deep understanding of the service tech sector, expertise in analytics tools, and exceptional communication skills. This position offers the chance to shape marketing efforts, implement your ideas, and contribute to the company's growth while enjoying remote work flexibility and performance-based bonuses.

Benefits

Company Stock Options

IT Kit

Bonuses based on performance

Remote Work

Paid Business Travel

Qualifications

• Deep understanding of B2B marketing in the service tech sector.
• Expertise in lead generation, marketing automation, and analytics tools.

Responsibilities

• Develop and execute a lead generation-focused marketing strategy.
• Collaborate with the executive team to align marketing efforts.

Skills

B2B Marketing

Lead Generation Strategies

Marketing Automation

Pipeline Management

Multichannel Marketing

A/B Testing

Google Analytics

Hotjar

Amplitude

Strategic Thinking

Tools

Google Analytics

Hotjar

Amplitude

Job description

ALCOR is a growing tech company that offers an all-in-one solution for tech product companies to build their software R&D centers from 0 to 100 developers in LATAM and Eastern Europe.

Our clients :

Grammarly, BigCommerce, Ledger, Sift, People.ai, and many others.

We are looking for a Head of Marketing.

REQUIREMENTS :

• A deep understanding of B2B marketing, especially within the service tech sector, is essential.
• Expertise in lead generation strategies, marketing automation, and pipeline management.
• Profound understanding of multichannel marketing for B2B.
• Experience in A/B testing and working with analytics tools like Google Analytics, Hotjar, Amplitude, and/or others.
• Expertise in creating compelling and consistent messaging for target audiences.
• Strong strategic thinking, analytical, and decision-making skills.
• Exceptional communication and leadership abilities.
• Experience managing budgets and optimizing marketing ROI.
• Residency on the East Coast of the USA is required.

SCOPE OF DUTIES :

• Develop and execute a lead generation-focused marketing strategy.
• Collaborate with the executive team to align marketing efforts with overall business objectives.
• Identify and capitalize on market trends, competitor insights, and customer needs.
• Strengthen the company's brand identity to support lead-generation efforts and ensure consistent messaging across all channels.
• Leverage digital marketing channels to drive high-quality leads.
• Use analytics and performance metrics to refine strategies and report on key marketing KPIs, focusing on lead generation outcomes.
• Collaborate closely with the Marketing Lead on strategy implementation.
• Partner with cross-functional teams, including sales and operations, to ensure seamless execution of lead generation initiatives.

WHAT WE OFFER :

• Focus on product tech companies with innovative projects and advanced technologies.
• Space for implementation of your own ideas and the opportunity to set up the development process according to your vision.
• Opportunity to earn bonuses based on individual and company performance, recognizing your hard work and contributions.
• Company stock options.
• IT Kit.
• Stable and long-term engagement.
• Remote work with the possibility of business travel paid for by the company.

If you are interested in this position, please send your CV!