Head of Marketing

Handoff; Austin (TX); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Competitive Salary + Equity

Unlimited PTO

401(k)

Medical, Dental & Vision Insurance

Life & Disability Insurance

Flexible Spending Account (FSA)

Dependent Care FSA

Relocation Allowance

Top-Notch Equipment

Team Offsites

Job summary

Handoff in Austin is hiring a Head of Marketing to scale from $10M to $100M+ ARR by building the growth system from the ground up. You’ll design and own three growth engines—Content, PLG, and Outbound—in close partnership with Sales and Product, and you’ll hire the team to run them.

This is a builder role, not a branding position. You’ll own SEO, free-trial activation, outbound programs, and shared GTM reporting, establishing the measurement cadence and team structure to make Marketing a durable

Qualifications

• Experience building growth systems at scale in B2B SaaS.
• Proven ability to design and own Content, PLG, and Outbound growth engines.
• Strong leadership and collaboration with Sales and Product teams.

Responsibilities

• Build the content engine: SEO, social, and video to educate customers and drive qualified traffic.
• Own PLG growth: activation, onboarding, lifecycle messaging to expand usage.
• Stand up an outbound warming system to qualify accounts before Sales engagement.
• Lead GTM reporting with Sales; ensure ICP clarity and pipeline metrics.
• Build and lead a high‑performing marketing team and operating rhythms.
• Translate product capabilities into clear, benefit-focused messaging.
• Market across multiple products and customer segments without losing focus.
• Maintain ROI discipline while scaling pipeline.

Skills

Growth systems

B2B SaaS

Cross-functional leadership

Content marketing

PLG / product-led growth

Outbound marketing

Tools

CRM systems

Analytics tools

SEO

Job description

Why join us?

Handoff is the AI agent that runs a construction company. We help remodelers automate estimating, streamline operations, and win more work - backed by real-time cost data, intuitive design, and workflows that “speak contractor.” With over 10,000 monthly active users and $6B in annualized project volume already flowing through our platform, we’re becoming the trusted partner for the people who build our homes.

We are backed by $25M+ raised from Y Combinator, Initialized, and Greycroft. Our team is distributed across hubs in Austin, São Paulo, and Buenos Aires, and we are deeply focused on building intuitive, high-impact solutions that make a real difference for our users.

Head of Marketing at Handoff

We're hiring a Head of Marketing to scale Handoff from $10M to $100M+ ARR by building the growth system from the ground up. This isn't a "manage the brand" role. It's a builder role: you'll design and own three growth engines (Content, PLG, and Outbound) in tight partnership with Sales and Product, and you'll hire the team to run them.

In this role you'll own everything from SEO and social content to free trial activation, outbound warming programs, and shared GTM reporting with Sales. You'll install the measurement discipline, operating cadence, and team structure required to make Marketing a durable revenue driver as Handoff adds products and grows into new markets.

This role is ideal for someone who has built growth systems at a B2B SaaS company before. Someone who knows what a real content engine, a PLG loop, and an outbound warming program actually look like in practice, and who wants to own the whole thing at a company that is genuinely reshaping a massive industry.

What you'll do

• Build the content engine: Launch a scalable SEO + social + video system that educates contractors, drives qualified traffic, and converts demand into trial starts and pipeline
• Own PLG growth: Improve free trial activation and self-serve conversion through lifecycle programs, onboarding improvements, in-product prompts, and experimentation that drives expansion and sales-assisted upsell
• Stand up an outbound warming system: Build the programs that educate and qualify target accounts before Sales touches them, increasing Sales-ready conversations and deal velocity
• Lead GTM reporting: Implement a shared reporting cadence with Sales (ICP clarity, conversion rates, pipeline contribution, lead quality feedback loops) and own the closed-loop learning that keeps both teams aligned
• Build and lead the team: Hire a high-performing marketing team and install the operating rhythms (planning, reviews, retros) that make Marketing a durable system of record as Handoff grows
• Tell the Handoff story: Translate complex product capabilities into clear, benefit-oriented messaging that resonates with contractors and strengthens trust across the funnel
• Market across multiple products: Manage marketing strategy across two products and two markets (SMB and enterprise) simultaneously without losing focus or diluting execution

What you'll do

You've built growth systems at a scaling B2B SaaS company, not just run campaigns but designed the engine. You understand how Content, PLG, and Outbound work together, and you know how to measure what matters. You're as comfortable in a spreadsheet as you are briefing a creative team, and you think in systems, not tactics.

• You've built outbound demand gen programs from scratch: segmentation, sequencing, copy, targeting, and clean Sales handoffs
• You've run a content engine end-to-end: audience research, editorial calendar, production workflows, distribution, and SEO (technical + topical authority)
• You have real PLG experience, including launching and iterating on activation loops, lifecycle messaging, and onboarding improvements in close partnership with Product and Engineering
• You're fluent in Sales collaboration: ICP definition, playbook building, CRM workflows, lead scoring, and closed-loop reporting
• You define success before you launch, run experiments fast, and own the dashboards, funnel instrumentation, and weekly review cadences
• You're a strong product marketing storyteller who turns technical features into crisp, benefit-oriented messaging that earns contractor trust
• You know how to market to existing users: engagement, expansion, referrals, and community via lifecycle and customer marketing
• You're ruthless about ROI and resource allocation. You can grow efficiently and preserve CAC payback discipline even while scaling pipeline
• You operate at the executive level. You set clear priorities, build cross-functional alignment, say no when needed, and install operating rhythms that scale
• You can manage marketing across multiple products and customer segments simultaneously without losing focus

What we offer

• Competitive Salary + Equity
• Unlimited Paid Time Off (PTO)
• 401(k)
• Medical, Dental & Vision Insurance
• Life & Disability Insurance
• Flexible Spending Account (FSA)
• Dependent Care FSA (DC FSA)
• Relocation Allowance
• Top-Notch Equipment
• Team Offsites

The construction industry is having its tech moment, and Handoff is at the center of it. We're looking for a marketing leader who wants to build the growth system from scratch. Someone who sees a $10M to $100M ARR journey as the opportunity of a career. If that's you, we'd love to talk.

Handoff is an Equal Opportunity Employer. Handoff is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. Handoff will not tolerate discrimination or harassment based on any of these characteristics. Handoff encourages applicants of all ages. Handoff also participates in E-Verify.