Sr Manager, Consumer Insights - Portfolio

Kraft Heinz; Chicago (IL); On-site; USD 121,000 - 151,000; Full time

Benefits offered by this job

401k

Healthcare plans

Paid time off

Wellbeing programs

Flexible work arrangements

Job summary

Kraft Heinz in Chicago seeks a Senior Manager, Consumer Insights for the North American portfolio to shape brand strategy and guide decision-making across base and innovation initiatives. You will partner with Marketing, R&D, Sales and Category Leadership to translate consumer insights into actionable plans.

The role emphasizes quantitative methods, syndicated tools, and compelling storytelling with data, while building best practices and leading a high-performing insights team in a fast-paced

Qualifications

• Strong experience in strategic insights/consumer analytics roles, preferably at a CPG manufacturer or a combination of CPG and vendor/agency side experience showcasing increasing responsibilities and scope.
• Proficient in various market research techniques, especially quantitative methods. Interaction with modeling processes or results a plus (i.e., Marketing Mix, Price & Promotion)
• Thrives in agile ways of working and has a track record of collaboration with cross-functional partners like Marketing, R&D, Sales & Category Leadership, Sensory, Finance and more.

Responsibilities

• Strategic insights' partner to the North American Snacks Team.
• Be key Strategic Insight lead across full North American portfolio of brands
• Develop comprehensive research best practices for both existing products and new products from scoping, ideation, testing and post-decision analysis, packaging graphics and structure, advertising testing, etc.
• Lead yearly strategic grounding analyses for supporting categories in preparation for situational assessment and the brand planning cycle.
• Help develop and influence research Best Practices for the organization. This includes methodologies, vendor assessment, delivery expectations, and communication to a broad set of Insights counterparts & cross-functional teams
• Requires working in high levels of ambiguity, creating strategic direction for growth.

Skills

Strategic

Business Competence

Influential

Impactful

Owner Mindset

Analytical

Flexibility

Communication

Self-motivated

Collaboration

Coaching

Curiosity

Influence

Job description

Senior Manager, Consumer Insights – North American portfolio

As the Senior Manager, Consumer Insights for North American portfolio, you will have the opportunity to directly impact and influence the future strategic direction of iconic and energetic brands. In this role, you will help develop and implement the strategy on all brands, influencing key decisions across base & innovation marketing groups, from consumer targeting and brand strategy/positioning to renovation and near-in innovation decisions (i.e., LTOs), to communication evaluation (and more). This is a new role in a newly created central function, building standards to evaluate & improve performance of the total North American portfolio.

The Role – Key Skills:

• Strategic: Be a key strategic business partner to Marketing team and a transformational leader. Present advanced understanding of the consumer, research methodologies/techniques, marketplace drivers, standard processes and experience to drive the business forward
• Strong Business Competence -Understands how to diagnose and level up critical business issues/business metrics/knowledge gaps with an eye for translating these into landing the right ‘business questions’ to solve on the consumer front
• Influential: Influence at all levels of organization (above & below) and work seamlessly with cross-functional teams
• Impactful: Influence so-what’s" by making actionable recommendations routed in deep understanding of market dynamics, our business and consumer
• An Owner: Ownership mentality, think and act like a start-up, and build out a function against a blank slate. Apply expertise & instincts to shape our North American approaches & standards
• Analytical: Ability to work with data and recognize patterns to advise brand actions.
• Flexible: Be flexible and creative to adjust to changing priorities and business challenges. Deal with ambiguity, while showing strong drive for results and project leadership skills; Highly adaptable, thrives in an environment of change
• Strong Communicator: Showcase strong interpersonal skills through distilled clean/concise insights that drive storytelling behaviors though the organization. An ability to support findings with salient data is key.
• Self-motivated: Ability to handle many workstreams, opposing priorities and distill a plan that can be implemented for the team
• Collaborator: Team player, works well in a fast-paced entrepreneurial environment
• Coach & People Leader: Share knowledge and develop an impactful team
• Curiosity & Action: High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results
• Influence: Ability to influence at senior levels and drive focus and impact

Key Responsibilities

• Strategic insights' partner to the North American Snacks Team:
• Be key Strategic Insight lead across full North American portfolio of brands
• Develop comprehensive research best practices for both existing products and new products from scoping, ideation, testing and post-decision analysis, packaging graphics and structure, advertising testing, etc.
• Lead yearly strategic grounding analyses for supporting categories in preparation for situational assessment and the brand planning cycle.
• Help develop and influence research Best Practices for the organization. This includes methodologies, vendor assessment, delivery expectations, and communication to a broad set of Insights counterparts & cross-functional teams
• Requires working in high levels of ambiguity, creating strategic direction for growth.

Qualifications

• Strong experience in strategic insights/consumer analytics roles, preferably at a CPG manufacturer or a combination of CPG and vendor/agency side experience showcasing increasing responsibilities and scope.
• Proficient in various market research techniques, especially quantitative methods. Interaction with modeling processes or results a plus (i.e., Marketing Mix, Price & Promotion)
• Thrives in agile ways of working and has a track record of collaboration with cross-functional partners like Marketing, R&D, Sales & Category Leadership, Sensory, Finance and more.
• Experience working with both primary and secondary data sources
• Solid understanding of syndicated research tools (e.g. Nielsen, Circana, Mintel, etc).
• Proven track record to distill insights and drive impact into an organization – bringing the consumer to forefront.
• High level of tolerance for working in ambiguity, managing change and leading change management.
• Proficient at storytelling in creative and impactful ways - excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite). Deep experience in Excel is desirable.

New Hire Base Salary Range

$120,800.00 - $151,000.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [e-mail] for assistance.