Head of Industry, Travel

Ladders; Los Angeles (CA); On-site; USD 225,000 - 250,000; Full time

Benefits offered by this job

Fully paid health insurance

Paid parental leave

Unlimited PTO

Focus on employee professional growth

Recognition as one of the best places

Job summary

Ladders, based in Los Angeles, CA, seeks a Head of Industry, Travel to scale a strategic Travel vertical and elevate brand-direct relationships across tourism and hospitality. This marketing leader will define GTM strategy, thought leadership, and cross-functional partnerships to accelerate growth.

In Los Angeles, you will hire and develop a dedicated Travel sales team, expand programmatic capabilities, and strengthen demand while improving targeting and measurement across media channels.

Qualifications

• 15+ years of advertising experience, including travel marketing.
• Expertise in tourism and hospitality marketing, ideally in brand-direct capacity.
• Deep understanding of programmatic advertising across media formats.
• Proven track record of building brand-direct relationships in Travel advertising.
• Experience hiring and leading go-to-market teams.

Responsibilities

• Scale Travel business by expanding brand relationships in tourism and hospitality.
• Establish the company as a premier programmatic solution through targeted evangelism.
• Drive industry awareness through thought leadership and client education initiatives.
• Grow brand-direct demand while supporting agency adoption within Travel sector.
• Develop and execute a brand-first go-to-market strategy for travel budgets.
• Hire, train, and scale a dedicated Travel sales team.
• Collaborate cross-functionally to enhance travel targeting and measurement capabilities.

Skills

Advertising experience

Travel marketing

Programmatic advertising

Tools

Programmatic platforms

Job description

For our client, we are seeking a Head of Industry, Travel to join the team of a leader in the Business Services space.

This role will shape and scale a strategic Travel vertical, with a focus on building senior brand-direct relationships across tourism and hospitality. The position calls for a commercially minded marketing leader who can elevate market presence, strengthen demand, and partner cross-functionally to improve targeting and measurement capabilities.

You will lead go-to-market strategy, thought leadership, and team development to accelerate growth in the Travel sector while supporting broader adoption across the ecosystem.

Location: Los Angeles, CA

Compensation: $225,000 – $250,000 annually

Responsibilities

• Scale the Travel business by expanding brand relationships in tourism and hospitality.
• Establish the company as a premier programmatic solution through targeted evangelism.
• Drive industry awareness through thought leadership and client education initiatives.
• Grow brand-direct demand while supporting agency adoption within the Travel sector.
• Develop and execute a brand-first go-to-market strategy for travel marketing budgets.
• Hire, train, and scale a dedicated team for Travel sales growth.
• Work cross-functionally to enhance travel targeting and measurement capabilities.

Qualifications

• 15+ years of advertising experience, including at least 7+ years in Travel marketing.
• Expertise in tourism and hospitality marketing, preferably in a brand-direct capacity.
• Deep understanding of programmatic advertising across various media formats.
• Proven track record of building brand-direct relationships within Travel advertising.
• Experience hiring and leading high-performing go-to-market teams.

Benefits

• Fully paid health insurance
• Paid parental leave
• Unlimited paid time off (PTO)
• Focus on employee professional growth
• Recognition as one of the best places to work.

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.