Head of High-Value Player Development

Genting New York LLC; New York (NY); On-site; USD 131,000 - 159,000; Full time

Benefits offered by this job

Incentive program

Job summary

Resorts World New York City seeks a Director of Player Development to market and cultivate high-worth players, build lasting relationships, and drive revenue through strategic promotions. You will evaluate and recruit new players, ensuring compliant operations while protecting guest confidentiality and the company’s interests.

You will lead CRM-driven campaigns, coordinate with cross-functional teams, and attend industry events, using networking to expand the premium player base and maximize

Qualifications

• BA/BS in marketing or related field preferred.
• Three years in Marketing/Player Development within a large gaming operation.
• Established player following and proficiency with player ratings systems.
• Strong understanding of complimentary guidelines and tracking systems.

Responsibilities

• Sells and promotes property using offers, events, and promotions to drive visits.
• Increases core revenue via personal networking and telemarketing.
• Manages CRM and hotel/booking goals to support guest satisfaction and profitability.
• Represents the company at events and maintains high-worth guest relationships.
• Collaborates with internal teams to reinvest in high-worth guests.

Skills

Marketing strategy

Player development

Relationship management

CRM systems

Excel

Education

Bachelor's degree in marketing or related field

Tools

CRM software

Spreadsheet software

Job description

Resorts World New York City seeks a Director of Player Development to market and cultivate high-worth players, build lasting relationships, and drive revenue through strategic promotions. You will evaluate and recruit new players, ensuring compliant operations while protecting guest confidentiality and the company’s interests.

You will lead CRM-driven campaigns, coordinate with cross-functional teams, and attend industry events, using networking to expand the premium player base and maximize