Director of Player Development Property

Resorts World Las Vegas; New York (NY); On-site; USD 131,000 - 159,000; Full time

Job summary

Resorts World New York City seeks a Director of Player Development (Property) to lead VIP player marketing, recruit new high-worth players, and ensure adherence to policies and controls. The role includes an incentive program and revenue-growth focus through relationship marketing.

The successful candidate will manage CRM, guest experiences, and cross-department collaboration to maximize guest value while maintaining confidentiality and security of player data.

Qualifications

• Must have a comprehensive understanding of player ratings systems and complimentary guidelines.
• Proven track record developing new premium players within a high-volume casino resort.
• Established player following.
• Understanding of player tracking systems.
• Fully conversant with complimentary guidelines.

Responsibilities

• Ensures the highest level of Customer Service is given to guests at all times.
• Sells and promotes property using pertinent offers and promotions that drive property visits.
• Increases player core revenue by personal networking and telemarketing.
• Makes management level financial decisions and is responsible for customer profitability.
• Understands how promotional incentives and discounts affect house advantage.
• Achieves personal and department goals as determined by management.
• Reviews activity reports and financial statements to gauge progress and adjust objectives.

Skills

Customer service

Networking

Telemarketing

Financial acumen

CRM systems

Data analysis

Education

BA/BS in marketing

Tools

Player tracking systems

Job description

Job Responsibilities

The Director of Player Development (Property) is responsible for effectively marketing, evaluating, recruiting, establishing and maintaining a professional relationship with assigned house players, and acquisition of new players. Knows and ensures adherence to department and company policies, procedures, internal controls and government regulations. This position is eligible for an incentive program determined by management. This position will be measured and evaluated based on the contribution of the financial growth, specifically revenuegained through relationship marketing of high worth players.

License Level: This is a gaming level position. The position has access to player data, is involved in gaming related activities and has the ability to provide promotional incentives and discounts to customers. Nothing in this description shall be interpreted to give this position the ability to make discretionary decisions or develop policies that will have long range impact on gaming operations.

Essential Duties/Core Competencies

• Ensures the highest level of Customer Service is given to guests at all times.
• Sells and promotes property using pertinent and appropriate offers, property amenities, special events and promotions that drive property visits.
• Increases player core revenue by personal networking and telemarketing.
• Makes management level financial decisions and is responsible for customer profitability.
• Clearly understands the 360-degree view of the player, and how specific player attributes and metrics can be strategically leveraged to drive incremental business while maintaining profitability.
• Understands how promotional incentives and discounts can affect house advantage for both basic strategy players and skilled players alike.
• Achieves personal and department goals as determined by management.
• Regularly reviews activity reports sent from the property and financial statements to determine progress and status in attaining objectives and revises objectives and plans in accordance with current conditions.
• Maintains a high profile at outside events, targeting potential high worth guests.
• Resolves problems, questions, or concerns from high worth guests.
• Work with internal departments to maximize guest satisfaction of high worth guests while meeting property goals.
• Work with other marketing departments to ensure proper reinvestment in high worth guests, including comping and gifting to high worth players.
• Ensure the safety, security, and confidentiality of high worth players as well as other guests and employees.
• May represent the Company, including spokesperson at events or promotions, entertainment and Company sponsored events both on and off property.
• Actively seeks new players through networking.
• Actively increases the worth of their coded players.
• Achieves all assigned CRM, Special Event and Hotel booking goals.
• Attends all necessary meetings.
• Performs other tasks as assigned.

Work/Educational Experience

• Must be at least 18 years old or older and have the ability to obtain the appropriate license pursuant to the applicable statute, rules and regulations.
• BA/BS in marketing or a related field preferred.
• Three years experience in a Marketing/Player Development capacity in a large-scale gaming operation.

Essential Requirements

To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must have a comprehensive understanding of player ratings systems and complimentary guidelines consistent with normal industry standards.
• Must have a proven track record developing new premium players within a high-volume casino resort.
• Must have an established player following.
• Must have a comprehensive understanding of player tracking systems.
• Must be fully conversant with complimentary guidelines consistent normal industry standards.
• Must be able to perform each of the essential functions satisfactorily.
• Must have proficient computer skills.

Physical and Mental Demands:

The physical demands described here are representative of those that must be met by the Team Member to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk and hear. The employee is also regularly required to stand, walk, sit, and use hands to finger, handle, or feel objects, tools or controls. The employee is occasionally required to reach with hands and arms, and to sit, climb or balance, and stoop, stretch, bend, kneel, crouch, or crawl.

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Essential responsibilities include moderate physical ability such as lift or maneuver at least thirty (30) pounds, and varied instances of standing/walking.

Language Skills:

Ability to read, analyze, and interpret documents, such as policy and procedure manuals, maintenance instructions, and other related documents. Ability to respond to common inquiries from other employees or guests. Fluency in English required, second language a plus. Ability to write detailed instructions and correspondence. Ability to effectively present information in one-on-one and group situations.

Mathematical Skills & Reasoning Ability:

Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, and decimal, and work with mathematical such as probability and inference. Ability to create, read and analyze spread sheets of statistical data. Ability to decipher various reports and maintains reports upon request.

Work Environment

The work environment characteristics described here are representative of those that exists while employees are performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The noise level in the work environment is typically moderate. When on the property or some back of house areas, the noise level increases to loud. Must be able to interact with internal and external guests in a professional manner.
• Due to the unpredictable nature of the hospitality/entertainment industry, employees must be able to work varying schedules to reflect the business needs of the property.

Pay Transparency: $131,330-$159,140

The Company is committed to achieving full equal opportunity without discrimination based on race, religion, color, sex, national origin, politics, marital status, physical disability, age or sexual orientation or any other status protected by law. We welcome the strength of diversity in our workforce.

NOTE: This job description is not intended to be all-inclusive. Team members may perform other related duties as required to meet the ongoing needs of the organization.

This position will require a gaming license.

Working at Resorts World:

Resorts World New York City strives to provide our guests with world-class gaming, exquisite dining, and unique entertainment experiences. We are looking to hire an enthusiastic and dedicated team of professionals.