Head of Heavy Equipment Sales & Growth

SoCalJCB; La Mirada (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

SoCal JCB seeks a Director of Sales to lead our machine sales business in Southern California. This on-site role is based in La Mirada or Colton, CA, and reports to the Dealer Principal/Owner. You will guide the sales team, drive revenue targets, and grow equipment, parts, and services across key accounts.

You will collaborate with marketing, parts, and service to align plans with customer needs and industry opportunities, coach staff, and represent SoCal JCB at events and meetings.

Qualifications

• Bachelor’s degree or equivalent experience in business or related field.
• 10+ years of progressive sales leadership experience.
• 5+ years in senior management in heavy equipment dealership.
• Proven track record of achieving revenue and profitability goals.
• Excellent leadership, communication, negotiation, and organizational skills.

Responsibilities

• Lead and execute the company machine sales business on-site in CA.
• Oversee sales team and set revenue targets across equipment, parts, and services.
• Manage key accounts and guide business development initiatives.
• Monitor sales operations metrics and optimize territory coverage.
• Coach and mentor sales staff; optimize CRM usage and sales processes.
• Represent SoCal JCB at industry events and customer meetings.
• Collaborate with marketing, service, and parts departments to align plans.

Skills

Sales leadership

Strategic planning

Negotiation

Communication

Mentoring

Team building

Education

Bachelor’s degree or equivalent

Tools

CRM system

Sales analytics

Job description

SoCal JCB seeks a Director of Sales to lead our machine sales business in Southern California. This on-site role is based in La Mirada or Colton, CA, and reports to the Dealer Principal/Owner. You will guide the sales team, drive revenue targets, and grow equipment, parts, and services across key accounts.

You will collaborate with marketing, parts, and service to align plans with customer needs and industry opportunities, coach staff, and represent SoCal JCB at events and meetings.