Head of GTM

Creandum; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Competitive salary

Regular team offsites

Latest Apple hardware

Rare chance to build and own the sales

Job summary

Passionfroot is seeking a Head of GTM in New York City to build and lead our GTM function. The role focuses on turning proven inbound demand into a scalable sales organization, with rapid 30-day deal cycles and close collaboration with founders. You will own strategy, forecast, and team performance from day one.

This high-ownership role reports to the CEO; you will close deals early, implement playbooks, and scale the sales function as the company grows. Hybrid NYC-based with relocation options.

Qualifications

• Proven experience leading a sales team and owning a revenue number.
• Track record of building sales processes from scratch and personally closing deals.
• Experience turning inbound demand into a repeatable, scalable motion.
• AI-native approach to building leaner, faster sales operations.

Responsibilities

• Define and own Passionfroot's sales strategy—target segments, pricing, and go-to-market motion.
• Build, hire, and manage the sales team as we scale; set quotas and coach reps.
• Develop repeatable sales processes (outbound and inbound) and CRM hygiene.
• Personally close key strategic accounts and set the standard for the team.
• Collaborate with marketing, customer success, and product to align on ICP and handoffs.

Skills

Sales leadership

Revenue ownership

Inbound demand

AI-native

People management

Metrics-driven

Fast-paced

End-to-end ownership

Experience selling to marketing/growth

Tools

Claude Code

Job description

About Passionfroot

Creator-led growth is one of the fastest-growing channels in B2B - we're building the infrastructure behind it.

Passionfroot is the leading platform where modern companies scale creator-led growth, and where top creators manage and monetize brand partnerships.

Our customers are some of the most ambitious, fastest-moving companies in the world - Replit, Figma, Framer, LumaAI, Gamma, Airtable - companies that set the standard for what modern growth looks like. We help them run high-impact creator programs across LinkedIn, YouTube, newsletters, and more.

We're growing 13x in revenue year over year, profitable, and just closed our Series A round! We are backed by leading investors including Insight Partners, Creandum, Supernode and founders and operators from Cursor, Anthropic, n8n and more. We're expanding fast across New York, Europe, and Brazil - and we're just getting started.

About the role

Passionfroot is hiring a Head of GTM to build and lead our GTM function - and this isn't a "figure out if there's demand" role. There already is: we've grown 13x YoY, profitable, almost entirely on inbound, with no dedicated sales team, closing deals with companies like Replit, Figma, Framer, LumaAI, Gamma, and Airtable in cycles as fast as 30 days. Your job is to take that proven motion and turn it into a real GTM function and repeatable motion - team, pipeline, and playbook - without losing the speed that got us here.

This is a builder-leader role: you'll close deals yourself early on, put in place the systems and playbooks that let sales scale, and grow and manage the team as we expand.

This is a high-ownership role reporting to our CEO. You'll set the sales strategy, own the number, and lead the sales team.

This role is based in our New York City office (SoHo) with a hybrid work model. We are also open to candidates who are willing to relocate to the NYC area.

What's different about building sales here

• You're inheriting demand, not hunting for it. Inbound is already proven and flowing - your job is building the org and process to convert it faster and expand beyond it, not proving the model works.
• No category playbook to copy. Creator-led growth is a new category. You're not optimizing a well-worn sales motion - you're writing the one other companies will copy.
• Fast cycles, fast feedback. 30-day deal cycles mean you'll see what's working (and what isn't) almost immediately, not a quarter later.
• AI-native from day one. We expect you to build a lean, high-output sales org using tools like Claude Code and agentic workflows to do the work of a much bigger team, not just scale headcount to get more done.
• Direct access to the founders. No layers between you and the people who started this. Real decisions, made fast.

What you'll own

Sales Strategy & Leadership

Define and own Passionfroot's sales strategy - target segments, pricing and packaging input, and go-to-market motion. Set the number, own the forecast, and report on performance.

Team Building & Management

Build, hire, and manage the sales team as we scale. Set quotas, coach reps, and build a culture of high performance and accountability.

Pipeline & Process

Build the systems and processes that make sales repeatable - CRM hygiene, sales playbooks, qualification criteria, and a reliable pipeline of outbound and inbound opportunities.

Closing & Customer Relationships

Personally run and close deals with our most important customers (companies like Replit, Figma, Framer, LumaAI, Gamma, Airtable), and set the bar for how the team sells.

Cross-functional Collaboration

Work closely with marketing, customer success, and product to align on ideal customer profile, feed customer feedback into the roadmap, and ensure a smooth handoff from sale to onboarding.

How you'll do it

• Own the sales pipeline and revenue number, and report regularly on performance
• Build and run a repeatable sales process, from outbound to close, without slowing down our 30-day cycle times
• Hire, onboard, and manage a growing sales team
• Personally close key strategic accounts
• Build sales playbooks, training, and enablement materials - AI-native by default
• Set up and maintain CRM and reporting infrastructure
• Partner with marketing and customer success on GTM strategy and customer handoff
• Represent the voice of the customer internally, feeding insights back into product

Who we're looking for

• Proven experience leading a sales team and owning a revenue number
• Track record of both building sales processes from scratch and personally closing deals
• Comfortable inheriting strong inbound demand and turning it into a repeatable, scalable motion
• AI-native - comfortable using tools like Claude Code or similar to build leaner, faster sales operations
• Strong people manager - you know how to hire, coach, and get the best out of a team
• Obsessed with metrics - you track everything, spot patterns fast, and turn data into decisions
• Moves fast and communicates proactively - your teammates always know where things stand
• Excited to own a function end to end, not just execute tasks
• Experience selling to marketing or growth teams, or in the creator economy space

Success in this role looks like

• Sales team is hitting or exceeding revenue targets consistently
• A repeatable, scalable sales process and playbook is in place - and deal cycles stay fast as volume grows, not slower
• A high-performing sales team
• Strong pipeline of key strategic accounts, with high win rates
• Tight feedback loop between sales, marketing, customer success, and product

What we offer

• Competitive salary
• Regular team offsites (our past ones include South of France, Barcelona, Mallorca etc.)
• Latest Apple hardware
• A rare chance to build and own the sales function at one of the fastest-growing companies

Why this role matters

Sales is how Passionfroot turns product into revenue. We've already proven the demand is real - this is the role that turns that proof into an engine: a team, a process, and a playbook built for a category that doesn't have one yet.

Passionfroot is an equal opportunity employer. We welcome applications from people of all backgrounds and are committed to a fair and inclusive hiring process.