Head of Paid Acquisition

Relay Acquisition LLC; United States; Hybrid; USD 180.000 - 260.000; Vollzeit

Benefits dieser Stelle

Equity participation

Remote work

Zusammenfassung

Relay Acquisition LLC is seeking a Senior Paid Acquisition Leader to own the full paid media engine. You will launch and optimize campaigns across Meta, Google Search, and YouTube, owning CPL, lead quality, and ROI to drive the pipeline.

You will build the department from scratch, design the stack, and collaborate with sales. This remote, full-time role offers equity participation and a high degree of autonomy for the right candidate.

Qualifikationen

• 5+ years managing $50K+/month in B2B paid media across Meta and Google Search.
• At least 2 years in a paid acquisition leadership or senior strategist role.
• Proven track record in high-ticket lead generation or local contractor campaigns.
• Deep understanding of CPL, CAC, pipeline conversion rates, and ROI metrics.
• Experience with CRM conversion tracking and full-funnel attribution architecture.
• Proficient at leveraging AI tools for creative ideation, copywriting, audience research, and campaign analysis.

Aufgaben

• Launch and manage $30K-$100K+/month in paid media across Meta, Google Search, and YouTube.
• Write, test, and iterate ad copy, creative, and landing pages for roofing, HVAC, and tutoring niches.
• Optimize campaigns toward target CPL, lead quality, and downstream booking rate.
• Build and manage full-funnel attribution from ad click to booked appointment to closed deal.
• Collaborate with the sales team on lead quality feedback and ICP refinement.
• Report weekly on spend, CPL, CAC, pipeline contribution, and ROI by channel and campaign.
• Leverage AI tools for creative generation, audience research, copy iteration, and performance analysis.

Kenntnisse

Paid media leadership

Meta Ads

Google Ads

Data analytics

CRM tracking

Tools

AI tools

Jobbeschreibung

Turn ad spend into a predictable pipeline of high-ticket clients. Own the entire engine.

Own the entire paid acquisition engine. This is a hands-on role. Until volume demands a team, you are personally building, launching, and optimizing campaigns across Meta, Google, and YouTube. You own CPL, lead quality, and pipeline ROI directly, not just the team that produces them.

Remote (US / Worldwide) Full-Time

The Opportunity

Why this role is different

Own the full paid acquisition budget across three high-margin verticals from day one.

AI-assisted execution: leverage cutting-edge tools for creative, copy, and analysis to move faster than any traditional media buying team.

Your work directly feeds the sales pipeline. You see the line from your ad spend to closed revenue.

Equity participation for the right candidate. Build the department, own the outcome.

What you'll own

• Personally launch and manage $30K-$100K+/month in paid media across Meta, Google Search, and YouTube
• Write, test, and iterate ad copy, creative, and landing pages for commercial roofing, HVAC, and tutoring niches
• Optimize campaigns toward target CPL, lead quality, and downstream booking rate, not just CTR
• Build and manage full-funnel attribution from ad click to booked appointment to closed deal
• Collaborate with the sales team on lead quality feedback and ICP refinement
• Report weekly on spend, CPL, CAC, pipeline contribution, and ROI by channel and campaign
• Leverage AI tools for creative generation, audience research, copy iteration, and performance analysis

Building the department

As a leadership role, you will be responsible for building this department from the ground up:

• Design the org chart and hiring roadmap for the paid acquisition department over the next 12 months
• Select, implement, and enforce the ad management, tracking, and attribution stack
• Build the creative production pipeline: copywriting, design, and video editing workflows
• Establish onboarding and certification processes for every new paid acquisition hire
• Create a culture of data-driven testing, ruthless iteration, and ROI accountability

How success is measured

• 01 Cost per qualified lead (CPL) by vertical and channel (primary)
• 02 Lead-to-appointment booking rate from paid leads
• 03 Overall CAC and pipeline ROI
• 04 Monthly ad spend managed and budget pacing
• 05 Creative testing velocity and win rate

Compensation & upside

Industry-leading executive package: competitive base salary + performance bonus tied to lead quality and pipeline ROI + equity participation for the right candidate.

• Competitive base salary commensurate with experience and spend managed
• Performance bonuses for hitting and beating target CPL and CAC goals
• Quarterly ROI bonuses tied to downstream revenue from paid leads
• Equity / profit-share participation for long-term alignment
• Full remote flexibility and autonomy

Who we're looking for

• 5+ years managing $50K+/month in B2B paid media across Meta and Google Search
• At least 2 years in a paid acquisition leadership or senior strategist role
• Proven track record in high-ticket lead generation or local contractor campaigns
• Deep understanding of CPL, CAC, pipeline conversion rates, and ROI metrics
• Experience with CRM conversion tracking and full-funnel attribution architecture
• Proficient at leveraging AI tools for creative ideation, copywriting, audience research, and campaign analysis
• Data-driven and comfortable building reports from scratch in platform analytics

Reports To

Founder / CEO

Experience Level

Senior (5+ years)

Ready to build with us?

We review every application personally. If your track record matches what we are building, you will hear from us within 48 hours.