Head of Growth & Marketing — Remote with Travel

Remote; San Francisco (CA); A distancia; USD 160.000 - 260.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Full-time employment

Flexible remote work

Travel for events

Leadership role

Strategic influence

Professional development

Descripción de la vacante

Partner Company in the United States is seeking a Head of Marketing & Growth to lead the full marketing function and drive rapid brand expansion in the German-speaking coaching and personal transformation market.

The role shapes long-term strategy, builds high-performing teams, and aligns campaigns, CRM, events, and product launches into a cohesive growth system. Travel to Europe is frequent, and remote work is possible.

Formación

• Several years of experience in a senior marketing leadership position.
• Proven experience building, managing, and developing high-performing marketing teams.
• Strong strategic and commercial thinking, with the ability to translate business objectives into effective marketing and growth plans.
• Excellent analytical skills and confidence working with marketing KPIs, performance metrics, and budgets.
• Experience managing product launches, marketing funnels, and digital marketing processes.
• Broad understanding of performance marketing, CRM, email marketing, social media, and content strategy.
• Strong leadership, communication, and stakeholder management skills.
• A structured, proactive, and solution-oriented working style, with a high degree of autonomy and accountability.
• The ability to manage multiple initiatives, coordinate internal and external stakeholders, and prioritize effectively.
• Willingness to travel frequently and enthusiasm for attending live events, content productions, and in-person team meetings.
• Flexibility to work remotely while maintaining close collaboration with colleagues across different locations.

Responsabilidades

• Marketing strategy: Develop and implement a comprehensive marketing and growth strategy in collaboration with executive leadership, aligned with long-term business goals.
• Team leadership: Lead, develop, and motivate the internal marketing team while managing external agencies, contractors, and service providers.
• Campaign and launch management: Plan and oversee product launches, marketing campaigns, sales funnels, and promotional initiatives.
• Performance marketing: Drive performance marketing activities and optimize acquisition strategies to improve campaign effectiveness and business results.
• CRM and lifecycle marketing: Oversee CRM, email marketing, social media, and content initiatives to strengthen audience engagement and customer relationships.
• Live events and productions: Coordinate marketing activities connected to live events, content productions, and other brand experiences.
• Performance analysis: Monitor relevant KPIs, evaluate campaign results, identify opportunities, and translate data into actionable improvements.
• Budget ownership: Manage marketing budgets, allocate resources effectively, and take responsibility for marketing performance.
• Process development: Build efficient marketing processes, establish clear structures, and improve collaboration across the marketing function.
• Cross-functional collaboration: Work closely with executive leadership, sales, event management, and fulfillment teams to ensure coordinated execution and a consistent customer experience.
• Brand development: Contribute to the long-term positioning and growth of the brand across coaching, personal development, health, and transformation offerings.

Conocimientos

Strategic marketing leadership

Team leadership

Performance marketing

CRM & email marketing

Budget management

Descripción del empleo

Partner Company in the United States is seeking a Head of Marketing & Growth to lead the full marketing function and drive rapid brand expansion in the German-speaking coaching and personal transformation market.

The role shapes long-term strategy, builds high-performing teams, and aligns campaigns, CRM, events, and product launches into a cohesive growth system. Travel to Europe is frequent, and remote work is possible.