Head of Marketing & Growth

Remote; San Francisco (CA); Remote; USD 160,000 - 260,000; Full time

Benefits offered by this job

Full-time employment

Flexible remote work

Travel for events

Leadership role

Strategic influence

Professional development

Job summary

Partner Company in the United States is seeking a Head of Marketing & Growth to lead the full marketing function and drive rapid brand expansion in the German-speaking coaching and personal transformation market.

The role shapes long-term strategy, builds high-performing teams, and aligns campaigns, CRM, events, and product launches into a cohesive growth system. Travel to Europe is frequent, and remote work is possible.

Qualifications

• Several years of experience in a senior marketing leadership position.
• Proven experience building, managing, and developing high-performing marketing teams.
• Strong strategic and commercial thinking, with the ability to translate business objectives into effective marketing and growth plans.
• Excellent analytical skills and confidence working with marketing KPIs, performance metrics, and budgets.
• Experience managing product launches, marketing funnels, and digital marketing processes.
• Broad understanding of performance marketing, CRM, email marketing, social media, and content strategy.
• Strong leadership, communication, and stakeholder management skills.
• A structured, proactive, and solution-oriented working style, with a high degree of autonomy and accountability.
• The ability to manage multiple initiatives, coordinate internal and external stakeholders, and prioritize effectively.
• Willingness to travel frequently and enthusiasm for attending live events, content productions, and in-person team meetings.
• Flexibility to work remotely while maintaining close collaboration with colleagues across different locations.

Responsibilities

• Marketing strategy: Develop and implement a comprehensive marketing and growth strategy in collaboration with executive leadership, aligned with long-term business goals.
• Team leadership: Lead, develop, and motivate the internal marketing team while managing external agencies, contractors, and service providers.
• Campaign and launch management: Plan and oversee product launches, marketing campaigns, sales funnels, and promotional initiatives.
• Performance marketing: Drive performance marketing activities and optimize acquisition strategies to improve campaign effectiveness and business results.
• CRM and lifecycle marketing: Oversee CRM, email marketing, social media, and content initiatives to strengthen audience engagement and customer relationships.
• Live events and productions: Coordinate marketing activities connected to live events, content productions, and other brand experiences.
• Performance analysis: Monitor relevant KPIs, evaluate campaign results, identify opportunities, and translate data into actionable improvements.
• Budget ownership: Manage marketing budgets, allocate resources effectively, and take responsibility for marketing performance.
• Process development: Build efficient marketing processes, establish clear structures, and improve collaboration across the marketing function.
• Cross-functional collaboration: Work closely with executive leadership, sales, event management, and fulfillment teams to ensure coordinated execution and a consistent customer experience.
• Brand development: Contribute to the long-term positioning and growth of the brand across coaching, personal development, health, and transformation offerings.

Skills

Strategic marketing leadership

Team leadership

Performance marketing

CRM & email marketing

Budget management

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Marketing & Growth based in United States.

We are looking for a strategic marketing leader to take ownership of the entire marketing function and accelerate the growth of a rapidly expanding brand in the German-speaking coaching and personal transformation market. You will shape the long-term marketing strategy, lead high-performing teams, and turn individual initiatives into a cohesive, results-driven growth system. Your scope will span performance marketing, CRM, email marketing, social media, content, product launches, and live events. Working closely with executive leadership, you will make data-informed decisions, optimize budgets, and build scalable processes that support sustainable business growth. This role combines strategic responsibility with hands-on leadership in a dynamic, people-focused environment. Although remote work is possible, frequent travel to events, productions, and team meetings in Germany and occasionally elsewhere in Europe is an essential part of the position.

Accountabilities:

• Marketing strategy: Develop and implement a comprehensive marketing and growth strategy in collaboration with executive leadership, aligned with long-term business goals.

• Team leadership: Lead, develop, and motivate the internal marketing team while managing external agencies, contractors, and service providers.

• Campaign and launch management: Plan and oversee product launches, marketing campaigns, sales funnels, and promotional initiatives.

• Performance marketing: Drive performance marketing activities and optimize acquisition strategies to improve campaign effectiveness and business results.

• CRM and lifecycle marketing: Oversee CRM, email marketing, social media, and content initiatives to strengthen audience engagement and customer relationships.

• Live events and productions: Coordinate marketing activities connected to live events, content productions, and other brand experiences.

• Performance analysis: Monitor relevant KPIs, evaluate campaign results, identify opportunities, and translate data into actionable improvements.

• Budget ownership: Manage marketing budgets, allocate resources effectively, and take responsibility for marketing performance.

• Process development: Build efficient marketing processes, establish clear structures, and improve collaboration across the marketing function.

• Cross-functional collaboration: Work closely with executive leadership, sales, event management, and fulfillment teams to ensure coordinated execution and a consistent customer experience.

• Brand development: Contribute to the long-term positioning and growth of the brand across coaching, personal development, health, and transformation offerings.

Requirements:

• Several years of experience in a senior marketing leadership position.

• Proven experience building, managing, and developing high-performing marketing teams.

• Strong strategic and commercial thinking, with the ability to translate business objectives into effective marketing and growth plans.

• Excellent analytical skills and confidence working with marketing KPIs, performance metrics, and budgets.

• Experience managing product launches, marketing funnels, and digital marketing processes.

• Broad understanding of performance marketing, CRM, email marketing, social media, and content strategy.

• Strong leadership, communication, and stakeholder management skills.

• A structured, proactive, and solution-oriented working style, with a high degree of autonomy and accountability.

• The ability to manage multiple initiatives, coordinate internal and external stakeholders, and prioritize effectively.

• Willingness to travel frequently and enthusiasm for attending live events, content productions, and in-person team meetings.

• Flexibility to work remotely while maintaining close collaboration with colleagues across different locations.

Benefits:

• Employment type: Full-time, permanent employment.

• Work arrangement: Flexible remote work combined with regular business travel.

• Leadership opportunity: Take ownership of the entire marketing function and play a central role in business growth.

• Strategic influence: Work directly with executive leadership on long-term marketing strategy and key business decisions.

• Creative autonomy: Enjoy significant scope to shape marketing initiatives, processes, and team structures.

• Collaborative environment: Join an ambitious team with short decision-making paths and close collaboration across functions.

• High-visibility projects: Lead impactful campaigns, product launches, live events, and content productions.

• Travel opportunities: Participate in events, productions, and team meetings in Germany and occasionally other European locations.

• Professional development: Access opportunities for personal and professional growth while expanding your leadership experience.

• Brand-building impact: Help shape the future of a growing brand in the coaching and personal transformation market.

• Start date: As soon as possible.