Head of Growth Marketing

Dimond Connect; United States; On-site; USD 150,000 - 250,000; Full time

Job summary

A leading wellness company seeks a Head of Growth Marketing to drive the D2C strategy. The ideal candidate will have extensive experience in scaling brands, managing marketing channels, and leading teams in a dynamic environment.

Qualifications

• 7+ years in D2C growth, ideally in consumer health or high-retention CPG.
• Expert knowledge of performance marketing and analytics.
• Proven leadership in managing agencies and internal teams.

Responsibilities

• Own strategy and execution of D2C growth engine.
• Lead and manage agency partners.
• Define KPIs and optimize growth strategies.

Skills

Performance marketing

Lifecycle marketing

CRO

Analytics

Leadership

Data-driven decision making

Collaboration

Tools

Shopify

Meta

TikTok

Google

Job description

Our client in the wellness space is hiring a Head of Growth Marketing!

What You’ll Do

• Own the strategy and execution of our entire D2C growth engine, including paid media, creative, CRO, email/SMS, analytics, and retention
• Lead and manage agency partners across acquisition, creative, and tech; determine what to bring in-house and build the internal growth team accordingly
• Oversee all aspects of our Shopify and TikTok Shop storefronts
• Define and hit aggressive KPIs around D2C revenue, CAC, and media efficiency
• Test and optimize everything: ad creatives, landing pages, conversion paths, subscription flows, retention tactics, and more
• Collaborate cross-functionally with product, ops, and customer experience teams to drive growth through the entire funnel
• Be a key voice in the company’s overall GTM and brand strategy

What You’ll Bring

• 7+ years in D2C growth, ideally in consumer health, supplements, or high-retention CPG
• Experience scaling a brand from early traction to $100M+ in D2C revenue
• Expert-level knowledge of performance marketing, lifecycle marketing, CRO, and analytics
• Strong understanding of key platforms (Meta, TikTok, Google), attribution tools, and Shopify ecosystem
• Proven leadership experience managing both agencies and internal teams
• Scrappy, hands-on approach—you’re just as comfortable writing a UGC script or QA’ing a landing page as you are setting high-level strategy
• Highly analytical and data-driven; you know your KPIs and how to move them
• Self-starter mindset with a bias for action, experimentation, and speed
• Collaborative and low-ego; you work well cross-functionally and thrive in a startup environment

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Wellness and Fitness Services

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