Head of Growth Marketing

Userflow; Fremont (CA); Remote; USD 120,000 - 200,000; Full time

Job summary

Userflow, a leader in enabling product-led growth, is seeking a Head of Growth Marketing to spearhead their customer acquisition efforts. In this high-impact role, you will strategize and execute growth initiatives, leading both experimental and operational aspects to significantly boost the company's ARR. You'll join a dynamic team where your contributions will be pivotal in shaping the company's future direction and success.

Benefits

Competitive compensation and benefits

Global remote work environment

Freedom to try bold ideas

Supportive learning atmosphere

Qualifications

• PLG SaaS experience in a business between $3M–$25M ARR required.
• Proven ability to run data-driven experiments and measure outcomes.
• Strong analytical chops and comfort with numbers necessary.

Responsibilities

• Own and execute the growth strategy across various channels.
• Design and run experiments for new growth levers.
• Scale customer acquisition engine through optimization.

Skills

Data-driven experimentation

Analytical skills

Collaboration

Communication

Job description

Userflow is helping product-led businesses build beautiful in-app onboarding and product experiences—without code. We’re on a mission to reduce friction for end users and empower teams to move fast with simple, intuitive tools. We’re hiring a Head of Growth Marketing to lead and scale our growth marketing efforts! This is a high-impact, hands-on role—ideal for someone who thrives in early-stage, high-ownership environments and has a deep understanding of product-led growth (PLG) motions. You’ll join a lean, collaborative team with a history of smart, no-ego execution. You’ll be responsible for identifying and testing new customer acquisition strategies, scaling successful experiments, and ultimately helping Userflow grow from $10M to $25M+ in ARR in the next 18 months!

What You’ll Do

• Own and execute the growth strategy across paid, organic, and product-led channels—prioritizing what moves the needle
• Design and run experiments to unlock new growth levers—think creatively, test quickly, iterate fast
• Scale our customer acquisition engine—optimize funnels, messaging, and marketing ops
• Partner with Product, Sales, and Success to drive cross-functional initiatives
• Lead and grow a small team of 2 (with room to expand to 5+ over the next 12 months)
• Organize and optimize growth touchpoints (e.g., community events, CABs, industry dinners, etc.)
• Keep your hands dirty—this is a 50% execution, 50% strategy role

What We’re Looking For

• PLG SaaS experience in a business between $3M–$25M ARR
• Proven ability to run data-driven experiments and measure what works
• Strong analytical chops and comfort with numbers
• Humility, collaboration, and a builder’s mindset
• A trustworthy team player who inspires through action, not authority
• Clear communicator with a strong voice—but open-minded and introspective

What Success Looks Like (6–12 Months)

• Increased new customer growth rate
• A marketing culture of experimentation with new growth levers actively being tested
• A scalable, data-informed growth engine that’s expanding beyond a “one-trick pony” approach
• Strong cross-functional trust and team cohesion

Why Join Userflow

• We offer competitive compensation, benefits, and a global remote work environment
• We’re product-led, customer-first, and committed to simplicity
• We move fast, learn fast, and help each other grow
• We’re a small but mighty team (50 people), where you’ll undoubtedly make an impact
• You’ll have the freedom to try bold things and the support to learn from the ups AND downs
• We're profitable and growing—and you’ll play a key role in shaping our next stage

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