Head of Growth Marketing

Credo; United States; Remote; USD 125,000 - 160,000; Full time

Job summary

Credo is seeking a Head of Growth Marketing to drive pipeline growth and demand generation in a dynamic healthcare environment. This executive position requires a strong strategic mindset and experience in B2B health tech marketing. The role involves optimizing lead generation strategies and collaborating cross-functionally to enhance market positioning and drive success in managed care.

Qualifications

• 6+ years of B2B marketing experience, including 3+ years within health tech.
• Experience leading product-led sales and marketing growth.
• Proven track record marketing to risk-bearing organizations.

Responsibilities

• Own the marketing funnel from lead generation to SQL.
• Lead paid and organic campaigns, SEO, ABM to drive engagement.
• Work closely with Product, Sales, and Clinical Ops.

Skills

B2B marketing experience

Health tech knowledge

Data-driven campaigns

Communication skills

A/B testing

SEO knowledge

Tools

HubSpot

Salesforce

LinkedIn Ads

Job description

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This range is provided by Credo . Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$125,000.00/yr - $160,000.00/yr

Position Summary

Are you passionate about our mission to empower patients to live their healthiest lives? Do you want to join a dynamic and innovative team that is making a difference in the healthcare industry? If so, you might be the perfect fit for our Head of Growth Marketing position!

As we rapidly scale and expand, we're looking for a Head of Growth Marketing to own our growth engine, drive demand, and turn strategy into scalable execution. In this high-impact leadership role, you’ll drive measurable pipeline growth through data-driven marketing, strategic experimentation, and deep market understanding. You’ll be instrumental in refining our go-to-market motion and connecting the value of our platform to decision-makers in a complex and highly regulated ecosystem of managed care.

To thrive in this role, you’ll need a sharp strategic mindset paired with a hands-on approach to execution. You should be comfortable leading across brand, growth, and product marketing while adapting quickly in a fast-paced, evolving environment.In return, you’ll receive a competitive compensation package, a supportive and collaborative culture, and a chance to make a positive impact on the lives of millions of patients.

Areas of Responsibility

• Pipeline Growth & Optimization: Own the marketing funnel from lead generation to SQL, with a focus on accelerating pipeline creation and conversion among risk-bearing organizations.
• Segmentation & Targeting: Develop audience-specific strategies to engage MSOs, ACOs, health plans, and provider groups operating in Medicare Advantage and Medicaid.
• Performance & Demand Generation: Lead paid and organic campaigns, SEO, ABM, and email marketing to drive high-intent engagement across complex buying teams.
• Experimentation & A/B Testing: Build a rigorous framework for testing messaging, channels, landing pages, and nurture flows to improve conversion and ROI.
• Sales Enablement: Create assets and strategies to support long-cycle, multi-stakeholder B2B sales — including case studies, ROI calculators, and executive-ready collateral.
• Go-to-Market Strategy: Partner with Revenue and Product to refine positioning, pricing, and launch strategies for new markets or solutions within risk-based care.
• Analytics & Attribution: Own marketing analytics and attribution across the funnel — measuring CAC, engagement by persona, channel effectiveness, and revenue impact.
• Cross-Functional Collaboration: Work closely with Product, Sales, and Clinical Ops to align on messaging, market needs, and user insights.
• Team Building: Support the VP of Marketing to recruit and lead a high-performance growth team, instilling a test-and-learn culture of accountability and creativity.

Ideal Qualifications

• 6+ years of B2B marketing experience, including 3+ years within health tech, digital health, or healthcare SaaS.
• Experience leading product-led sales and marketing growth to enterprise sales efforts.
• Proven success marketing to risk-bearing organizations, including MSOs, ACOs, and payers, especially within Medicare Advantage and Medicaid.
• Understanding of risk adjustment, medical chart retrieval, HCC coding, quality measures, utilization management, and related regulatory frameworks.
• Proven track record of owning and scaling pipeline through multi-channel, data-driven campaigns
• Strong grasp of B2B buyer personas in healthcare (clinical, operational, financial, executive)
• Skilled in A/B testing, CRO, and marketing operations tools (e.g., HubSpot, Salesforce, LinkedIn Ads, Segment)
• Excellent verbal and written communication skills with a bias toward clear, value-driven messaging.
• Comfortable operating in a resource-constrained startup environment: strategic when needed, hands-on when necessary.
• Bonus: Familiarity with payer-provider dynamics, AI/ML applications in healthcare, or revenue cycle optimization.

Other Important Information about this Position

• This position may be primarily remote, with some presence in our Denver, Colorado office necessary at times.
• This position requires regular travel to visit current and potential customers
• The ability to work productively and without interruption or distraction during Mountain Time business hours is essential.
• Every position requires certain physical capabilities. Credo seeks to make reasonable accommodations that enable individuals with disabilities to perform essential duties when possible.
• Equal employment opportunity is a fundamental principle at Credo. We are committed to a work environment in which relationships are characterized by dignity, courtesy, and respect. We are committed to nondiscrimination in all business operations.
• Salary for this role is $125,000 - $160,000 + bonus + equity

This job description is not intended to describe in detail the multitude of tasks that may be assigned, but rather to provide a general overview of the expectations and responsibilities of this position. As the nature of business demands change, so may the functions of this position. Additional duties and responsibilities may be assigned.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Hospitals and Health Care

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