Head of growth in crypto

Tangem; United States; Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Удаленная работа

Конкурентная зарплата в EUR/USDT

Job summary

Tangem ищет руководителя отдела маркетинга для глобального роста в криптоиндустрии. Ваша миссия — определить стратегию, выстроить бренд и расширить присутствие Tangem на международном уровне.

Вы будете работать с основателями и управлять кросс-функциональными командами, партнерами и агентствами. Ожидается опыт в быстрорастущих технологиях, знание крипто-культуры, способность масштабировать продукты и команды, а также владение английским на уровне профессионала.

Qualifications

• Опыт на executive-уровне в быстрорастущих tech/crypto/fintech компаниях.
• Глубокое понимание крипто культуры и рынков.
• Умение масштабировать продукты и команды в разных географиях.
• Умение строить измеримые системы роста.

Responsibilities

• Определять и вести глобальное маркетинговое видение и долгосрочную стратегию роста.
• Формировать бренд и позиционирование на международных рынках.
• Выявлять тренды и возможности в крипто, финтех, AI и потребительских технологиях.
• Разрабатывать масштабируемые стратегии привлечения, удержания и экспансии рынков.
• Строить и курировать multichannel маркетинговые экосистемы: продукт, бренд, PR, сообщество, партнерства, контент.

Skills

Executive-level marketing leadership

Brand development

International market positioning

Crypto / Web3 expertise

Growth strategy

Leadership & stakeholder management

Analytical growth systems

English fluency

Education

Bachelor's or MBA in Marketing/Business

Tools

CRM platforms

Job description

Описание: Tangem is a high-tech company in the blockchain sector was founded in 2017, headquartered in Zug, Switzerland, with branches in North America, Eastern Europe, and APAC. Tangem started with the idea of bringing digital assets to the masses using a unique combination of a smartcard-based hardware wallet and mobile applications. Company owns and promotes the technology of hardware cold-wallet for digital assets with secure and simple UX in 220 countries today. Our customers enjoy setup time within 1 minute with the ultimate security level for digital assets on their wallet.

Задачи:

• Define and lead the company’s global marketing vision and long-term growth strategy
• Shape brand positioning across international markets and audiences
• Identify emerging trends, behavioral shifts, and strategic opportunities in crypto, fintech, AI, and consumer technology
• Develop scalable acquisition, retention, and market expansion strategies
• Build and oversee multi-channel marketing ecosystems across product, brand, PR, community, partnerships, and content
• Partner closely with founders and leadership on business strategy, GTM direction, and competitive positioning
• Lead and mentor internal marketing teams and external partners/agencies
• Establish KPI frameworks, performance measurement systems, and strategic reporting processes
• Drive innovation in marketing approaches, audience engagement, and market differentiation

Требования:

• Proven executive-level experience leading marketing in high-growth technology, crypto, fintech, or Web3 companies
• Strong expertise in strategic marketing, brand development, and international market positioning
• Deep understanding of crypto culture, market cycles, and ecosystem dynamics
• Experience scaling products and teams across multiple geographies
• Ability to identify trends early and translate them into competitive advantage
• Strong leadership, communication, and stakeholder management skills
• Analytical mindset with experience building measurable growth systems
• Fluent or professional-level English
• Будет плюсом: Experience building globally recognized technology or crypto brands; Network within the crypto / Web3 ecosystem; Experience working in fast-scaling startups or venture-backed environments; Background in fintech, AI, infrastructure, or consumer tech products

Условия:

• Stability, growth, participation in shaping the future unicorn.
• Remote work from any location.
• Competitive salary in EURO/USDT.